【王传福】2008年濒临破产时,巴菲特问我一个问题——我的回答让他投资了25亿美元

中国伟人 January 18, 2026
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中国伟人

@中国伟人

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这里有一个简短的频道介绍,你可以直接放在 YouTube 频道简介里: “这个频道专注于讲述中国伟大人物的故事,分享他们的智慧与影响力。从历史领袖到现代企业家,我们带你了解那些塑造中国与世界的人物传奇。” 要不要我再帮你写一个 更庄重的版本(像纪录片风格),还是保持这种 简洁有力、年轻观众也能接受的版本?

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这一期,我们讲的是: 一家距离破产只剩72小时的中国公司,为什么只靠一句回答,就让巴菲特在全球金融危机中下注25亿美元。 不是财务模型,不是市场预测,而是一个关于“人在失去一切时,会抓住什么”的问题。 本期围绕三个核心展开—— 濒临破产的72小时 · 巴菲特真正投资的不是技术 · 危机中决定命运的七个原则 2008年,比亚迪站在悬崖边上 股价暴跌80%,银行抽贷,供应商追债,账上现金只能撑14天。 董事会有人建议裁员、卖资产、甚至破产重组。 就在这时,查理·芒格打来电话,说巴菲特想见他。 巴菲特只问了一个问题 不是利润率,不是专利壁垒,而是一个假设:“如果你失去所有资产,只保留你的团队,你需要多久重建公司?” 王传福的回答,直接决定了这笔投资的命运。 为什么这个答案值25亿美元? 因为巴菲特真正看的不是公司现在有多强, 而是创始人在失败中: - 是否能承认错误,而不是捍卫过去 - 是否把“人”放在资产之前 - 是否具备在废墟上重建、更进一步的能力 被嘲笑的投资,后来成了传奇 当年西方媒体讽刺:“中国做电池?” 巴菲特2300万美元的投资,一度被看作冒险。 15年后: - 比亚迪销量超越特斯拉 - 成为全球新能源产业核心 - 这是巴菲特美国以外最成功的投资之一 这不是一个商业成功故事 而是一个关于: - 在危机中如何决策 - 在有钱之后如何保持克制 - 在成功之后如何不忘“那一夜”的故事 🎯 适合以下观众: - 正在创业或管理公司,经历低谷与压力的人 - 想理解巴菲特真正投资逻辑的观众 - 在人生关键选择前,想搞清楚“什么才值得守住”的人 📘 本期视频告诉你: 真正决定企业生死的,不是增长速度、不是资本规模, 而是—— 当一切被剥夺后,你依然愿意为之负责的那样东西。

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