Buying a new car? Watch this first | Marketplace | Full episode

Video Description

An undercover spot check at car dealerships reveals misleading advertising for some of Canada’s biggest brands. We reveal how buyers could be charged hundreds of dollars extra, despite all-in pricing rules. #Marketplace #Investigation #Cars 00:00 - How honest are car ads? 03:49 - Feeling pressured to sign the contract 05:18 - Hidden camera: Testing Hyundai and Ford dealerships 13:04 - Speaking to Ontario’s Motor Vehicle Industry Council 16:43 - Should car consumers have a cooling off period? 18:22 - Ontario’s premier Doug Ford responds »»» Subscribe to CBC News to watch more videos: http://bit.ly/1RreYWS For breaking news, video, audio and in-depth coverage: https://www.cbc.ca/news Follow CBC News on TikTok: https://www.tiktok.com/@cbcnews Subscribe to CBC News on Snapchat: https://bit.ly/3leaWsr Download the CBC News app for iOS: http://apple.co/25mpsUz Download the CBC News app for Android: http://bit.ly/1XxuozZ Comments on this episode were open for the weekend following its posting on Nov. 7, 2025 to allow for responsive comment moderation. You can read more about why comments aren't open all the time across CBC and other ways to interact with us: https://cbchelp.cbc.ca/hc/en-ca/articles/21378634468763-Why-aren-t-comments-available-all-the-time »»»»»»»»»»»»»»»»»» For more than 80 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians. DECEPTION AT THE DEALERSHIP producer/director STEPHANIE KAMPF associate producer BOBBY HRISTOVA reporter CHARLSIE AGRO editor JESSICA RUTHERFORD AARON TAYLOR additional field production SNEHA AGRAWAL camera NORMAN ARNOLD JOHN LESAVAGE DAVID MacINTOSH PATRICK MORELL MIKE ZIMMER art director DAVID ABRAHAMS additional footage FORD OF CANADA GENERAL MOTORS CANADA HONDA CANADA INC. HYUNDAI AUTO CANADA TOYOTA CANADA INC. social media producers CAROLINE GDYCZYNSKI BRITT PURDY colour correction KYLE J. SMITH sound mix DANY TREMBLAY resource coordinator MARC CORMIER news rollout DEXTER McMILLAN packaging editor BENNY KOSHY packaging producer MARY-ANN VENDITTI senior producer HEATHER EVANS executive producer NELISHA VELLANI first broadcast NOVEMBER 7, 2025