CEO & TikTok-Legende Andreas W. Herb: So baut er ein Multimillionen-Getränke-Business

OMR Podcast December 4, 2024
Video Thumbnail
OMR Podcast Logo

OMR Podcast

@omrpodcast

About

Der OMR Podcast ist deine Quelle für Insights aus der Wirtschaft. Zweimal pro Woche trifft OMR-Gründer Philipp Westermeyer spannende Menschen zum Gespräch, um zu verstehen: Wie habt ihr es gemacht? Produziert von Podstars by OMR.

Video Description

Andreas W. Herb hat als Bank-Azubi nebenbei eine Disco betrieben und dann mit der MBG-Group ein Millionen-Business mit Getränken aufgebaut. Mit Marken wie Salitos, Effect oder 9 Mile Vodka mischt er von Paderborn aus den Markt auf – und ist dabei nebenbei selbst zum Social-Media-Star geworden. Wie Andreas Herb seinen Content produziert, warum er nicht an den dauerhaften Erfolg von Creator-Marken bei Eistee oder Energy-Drinks glaubt – und warum er mit der MBG-Group jetzt sogar Kaviar anbietet, erzählt der CEO im OMR Podcast. Beim Firmennamen gibt es in unserer Bauchbinde im Video einen Buchstabendreher: Die Firma von Andreas W. Herb heißt MBG-Group. 00:00 Intro 01:14 Vom Bankkaufmann zum Getränke-Unternehmer 03:59 Erste Disco 06:44 Der Weg in den Getränkevertrieb: Vom Kofferraum ins Business 10:25 Erste große Deals: Vom Miller Bier zu Philip Morris 15:39 Wie Miller Bier in Deutschland erfolgreich wurde 20:14 Marketing-Erfolge mit Events und Promotions 25:42 Der Sprung zur eigenen Marke: Salitos und Effect Energy 30:40 Herausforderungen und Rückschläge: Alkopop-Steuer und Klagen 36:30 Rückkauf und Restrukturierung des Unternehmens 40:12 Portfolio-Strategie: Von Nachos bis Premium-Wodka 45:00 Internationale Expansion: Albanien, Spanien und mehr 50:18 Social Media als Gamechanger: Corporate Influencer werden 55:48 Wie Social Media das Geschäft transformiert 01:01:15 Herausforderungen der Gastronomie und Trends im Clubmarkt 01:05:42 Das Getränkemarkt-Potenzial: Von Bier bis Kaviar 01:10:30 Lucano und der Aufbau eines Weinguts 01:15:18 Vom Wodka zum Premium-Kaviar 01:20:40 Marketingstrategien: Influencer, Festivals und VIP-Bereiche 01:25:34 Internationale Rollouts: Spanien, Albanien und mehr 01:30:48 Erfolg durch Multimarken-Strategie: Salitos, Effect und andere 01:35:42 Risikobereitschaft und der Umgang mit Flops 01:40:10 Zukunftspläne Mehr vom OMR Podcast: 🎙 https://omr.com/de/podcast 📱 https://api.whatsapp.com/send/?phone=4915792307253&text=BITTE%20DIESE%20NACHRICHT%20SENDEN:%20Sign%20me%20up 💁‍♂️ https://www.linkedin.com/in/philipp-westermeyer-omr/

You May Also Like

Build Your Beverage Empire

AI-recommended products based on this video

Loading...
DOOOB Cat Water Fountain, 3.2L/108OZ Stainless Steel Cat Water Fountain Automatic Metal Dog Water Fountains Water Bowl with Ultra-Quiet Pump and 1 Filter & 1 Sponge Global Recycled Standard

DOOOB Cat Water Fountain, 3.2L/108OZ Stainless Steel Cat Water Fountain Automatic Metal Dog Water Fountains Water Bowl with Ultra-Quiet Pump and 1 Filter & 1 Sponge Global Recycled Standard

(1,016)
$29.99
FREE delivery Fri, Jan 2 on your first order
Loading...
Vortopt Countertop Water Filter System - 5-Stage Stainless Steel Water Filter Faucet for 8000 Gallons - Tap Water Filter with KDF - Reduces Chlorine, Heavy Metals, Bad Odors - F7 - Includes 1 Filter

Vortopt Countertop Water Filter System - 5-Stage Stainless Steel Water Filter Faucet for 8000 Gallons - Tap Water Filter with KDF - Reduces Chlorine, Heavy Metals, Bad Odors - F7 - Includes 1 Filter

(262)
$79.99
FREE delivery Tue, Sep 23
Loading...
Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

(2,652)
$81.37$76.36
FREE delivery Sep 29 - Oct 2
Loading...
Waterdrop WD-CTF-01 Countertop Filtration System, 304 Food-Grade Stainless Steel, 6-Stage Faucet Water Filter, Long-Lasting Life, Reduces 99% of Chlorine, Heavy Metals, Bad Taste (1 Filter Included)

Waterdrop WD-CTF-01 Countertop Filtration System, 304 Food-Grade Stainless Steel, 6-Stage Faucet Water Filter, Long-Lasting Life, Reduces 99% of Chlorine, Heavy Metals, Bad Taste (1 Filter Included)

(5,010)
$79.99
FREE delivery Tue, Sep 23
50+ bought in past month
Loading...
12 Colors Nail Art Pens Set - Professional Nail Art Markers for 3D DIY Design, Quick Dry Nail Polish Pens for Painting, Dotting & Fine Liner - Precision Tip Nail Tools for Adults & Beginners

12 Colors Nail Art Pens Set - Professional Nail Art Markers for 3D DIY Design, Quick Dry Nail Polish Pens for Painting, Dotting & Fine Liner - Precision Tip Nail Tools for Adults & Beginners

(0)
$17.98
FREE delivery Sun, Jan 4 on your first order
Loading...
Crovakeu Professional Lock Pick Set - 1-Piece Compact Locksmith Tools Kit with Practice Locks for Beginners & Pros - Portable Lockpicking Tools for Fidget, Stress Relief & Skill Training

Crovakeu Professional Lock Pick Set - 1-Piece Compact Locksmith Tools Kit with Practice Locks for Beginners & Pros - Portable Lockpicking Tools for Fidget, Stress Relief & Skill Training

(13)
$11.99
FREE delivery Jul 2 - 22
100+ bought in past month
Loading...
BBQ Rib Skinner, Rib Prep Pro, Professional Boning Tongs Boning Knife Set for Perfect Ribs, Ergonomic Handle Precise Cutting, Ultimate Grilling Gift for BBQ Enthusiasts & Grill Masters

BBQ Rib Skinner, Rib Prep Pro, Professional Boning Tongs Boning Knife Set for Perfect Ribs, Ergonomic Handle Precise Cutting, Ultimate Grilling Gift for BBQ Enthusiasts & Grill Masters

(0)
$14.99
$5.88 delivery Jul 7 - 25
Loading...
Environet Hydroponic Growing Kit, Self-Watering Mason Jar Herb Garden Starter Kit Indoor, Windowsill Herb Garden, Grow Your Own Herbs from Organic Seeds (Basil)

Environet Hydroponic Growing Kit, Self-Watering Mason Jar Herb Garden Starter Kit Indoor, Windowsill Herb Garden, Grow Your Own Herbs from Organic Seeds (Basil)

(786)
$69.15$33.51
FREE delivery Jun 13 - 17
Loading...
Herb Garden Planter Indoor Kit 21Pcs Kitchen Herb Garden Starter Kit Growing Kit Including Wooden Box Burlap Pots Soil Discs Gardening Tools Unique Easter Birthday Christmas Gift Ideas for Women Mom

Herb Garden Planter Indoor Kit 21Pcs Kitchen Herb Garden Starter Kit Growing Kit Including Wooden Box Burlap Pots Soil Discs Gardening Tools Unique Easter Birthday Christmas Gift Ideas for Women Mom

(0)
$30.99
FREE delivery Jun 19 - Jul 3
Loading...
Bonsai Starter Kit – 1x Bonsai Tree | Complete Indoor Starter Kit for Growing Plants with Bonsai Seeds, Tools & Planters – Gardening Gifts for Women & Men
Best Seller

Bonsai Starter Kit – 1x Bonsai Tree | Complete Indoor Starter Kit for Growing Plants with Bonsai Seeds, Tools & Planters – Gardening Gifts for Women & Men

(243)
$19.99
FREE delivery Sat, Jun 14 on your first order
300+ bought in past month
Loading...
Freenove Ultimate Starter Kit for BBC micro bit (V2 Included), 316-Page Detailed Tutorial, 225 Items, 44 Projects, Blocks and Python Code

Freenove Ultimate Starter Kit for BBC micro bit (V2 Included), 316-Page Detailed Tutorial, 225 Items, 44 Projects, Blocks and Python Code

(382)
$94.95
PrimeFREE delivery Sat, Jun 14
Loading...
Portable Ice Maker for Freezer with Ice Bin Fast Ice Making, Compact Countertop Design & Storage Drawer | One-Touch Operation for Home, Office,Household & Outdoor Use (Green)

Portable Ice Maker for Freezer with Ice Bin Fast Ice Making, Compact Countertop Design & Storage Drawer | One-Touch Operation for Home, Office,Household & Outdoor Use (Green)

(0)
$29.90
FREE delivery Jun 20 - Jul 4
Loading...
Getfitsoo Pack of 4 Colorful Luggage Tags Plastic PVC Travel Tags Suitcase Labels Business Card Holder (ZU-892K)

Getfitsoo Pack of 4 Colorful Luggage Tags Plastic PVC Travel Tags Suitcase Labels Business Card Holder (ZU-892K)

(165)
$10.25
FREE delivery Sat, Jun 14 on your first order
Loading...
MaxGear Metal Business Card Holder for Men & Women, Professional Stainless Steel Card Case for Business Cards, Slim Purse Name Cards Holders Wallet with Interior Lining, Buckle Style Shut

MaxGear Metal Business Card Holder for Men & Women, Professional Stainless Steel Card Case for Business Cards, Slim Purse Name Cards Holders Wallet with Interior Lining, Buckle Style Shut

(12,277)
$9.99
FREE delivery Sat, Jun 14 on your first order
Loading...
Dell 15.6" FHD Touchscreen Student and Business Laptop – AMD Ryzen 7 7730U, Radeon Graphics, 16GB DDR4 RAM, 512GB SSD, USB-C, HDMI, SD Card Reader, Wi-Fi 5, Copilot Ready, Windows 11 Pro

Dell 15.6" FHD Touchscreen Student and Business Laptop – AMD Ryzen 7 7730U, Radeon Graphics, 16GB DDR4 RAM, 512GB SSD, USB-C, HDMI, SD Card Reader, Wi-Fi 5, Copilot Ready, Windows 11 Pro

(0)
$829.99
FREE delivery Aug 27 - Sep 3
Loading...
MrBeast Kids Hoodie, Brushed Kids Fleece, Mr Beast Logo Design Kids Sweatshirt for Boys and Girls, Gifts for Kids

MrBeast Kids Hoodie, Brushed Kids Fleece, Mr Beast Logo Design Kids Sweatshirt for Boys and Girls, Gifts for Kids

(104)
$148.72
FREE delivery Jun 18 - 23