Common email marketing problems. How to solve them?
Kasey Luck
@kaseyluckAbout
Hey there, I'm Kasey Luck. I run Luck & Co Agency (👉 https://luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate. My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company. Links: • Kasey's Subject Line Vault: https://luckandco.agency/subject-lines-ecommerce-freebie • Luck & Co Agency: https://luckandco.agency • Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/
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Video Description
Do you have problems with email marketing? Maybe you are struggling with a low open rate? Or your emails always end up in spam folder? Don't worry, I got you! Watch this video to learn about the most common email marketing problems and how to fix them! Videos I mentioned: How iOS 15 Mail Privacy Protection will affect Email Marketing - https://www.youtube.com/watch?v=zmY0LK3Wu7Q Best email subject line tips - 2022 - https://www.youtube.com/watch?v=rQ9v7huhYvg How to clean your email list - https://www.youtube.com/watch?v=aV0Kjt9OVtU Correction: 3:40 Here, I'm talking about from name, but we're giving examples of from email addresses. Those are two different things. The examples on the screen should read: Kasey at Luck & Co, Kasey Luck, Kasey at Microsoft 🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0 🚀 Useful materials • Use our blueprints for your e-commerce email flows: http://flowmaster.vip • Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/ 🎬 More videos on email marketing: • Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ • Email marketing trends 2023 → https://www.youtube.com/watch?v=V6t7xakZ3bY • Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI ☎️ Stay connected: • Luck & Co Agency: https://luckandco.agency • Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/ Timestamps: 00:00 Email marketing problems 00:45 Low open rate. How to make people open your emails 06:07 Low click rate 11:12 High unsubscribe rate 15:08 High spam complaint rate #kaseyluck #emailmarketing
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