Google Ads Conversion Tracking Explained - Full Course 2023

Video Description

Google Ads are driving more and more traffic to your website, but you would love to provide a deeper insight into your users’ activity as you want to understand the performance of your campaigns. This is crucial for your optimization process and is possible with the help of conversion tracking. Usually, you would expect a developer to set it up for you, but in this tutorial we want to show you how you can easily deal with it on your own, using Google Tag Manager. We will start with a simple setup so that you can learn all the steps and then make it a bit more complex by tracking dynamic values. Are you excited to explore? So click the Play button ;) Please do not forget to subscribe as in this way we can spread the knowledge in the community. 🔗 Links: Tag Assistant: https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk GTM tutorial: https://www.youtube.com/watch?v=8PtjpHPNfUA Datalayer Checker: https://chrome.google.com/webstore/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke Lorem Fill: extension:https://chrome.google.com/webstore/detail/lorem-fill/jfjnfhfeibkcokofbeipmehclfdojpaa?hl=en-GB Data Layer: https://support.google.com/tagmanager/answer/6164391?hl=en How to Install GTM (Article): https://measureschool.com/install-google-tag-manager/ How to Install GTM: https://www.youtube.com/watch?v=0ty8Z8fjgvQ&t=0s GTM4WP https://wordpress.org/plugins/duracelltomi-google-tag-manager/ Attribution Models Documentation https://support.google.com/google-ads/answer/6259715?hl=en Are you a reader more than a video person? Check this out 👉https://measureschool.com/google-ads-conversion-tracking/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚📚 Courses and Resources ⏬⏬ Join our premium membership for exclusive content 🦸♀️🦸♂️ https://measureschool.com/measure-school-pro/ GTM, GA4, and GDS FREE Courses 💸 https://bit.ly/measureschool-courses Need Personalized Help? Contact Us 📞 https://bit.ly/measureschool-services 👍 FOLLOW US 👍 LinkedIn: https://www.linkedin.com/company/measureschool/ Twitter: https://twitter.com/measureschool Instagram: https://www.instagram.com/measure.school/ Facebook: https://www.facebook.com/measureschool OUTLINE 00:00 - Introduction 00:18 - What is a Conversion? 02:50 - Creating a Conversion in GAds 09:59 - GTM Conversion Tracking Setup 12:22 - Testing the GTM Implementation 14:40 - Data Layer 17:55 - Data Layer Variables 20:10 - Setting Up a Tag 22:25 - Adding a Trigger 23:04 - Conversion Testing 24:55 - Outro