Google Tag Manager for Beginners 2023 (FULL COURSE)

Video Description

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Curious to know how this works? Well, it is quite simple: Information from one data source (your website) is shared with another data source (Google Analytics) through Google Tag Manager. Want to learn how to start using it? You are in the right place since we have created this full course for you so that you can start tracking right away. 🔗 Links mentioned in the video 🔗 GTM Beyond The Basics: https://bit.ly/3ytAo5U GA4 Available Data Layer Documentation: https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm Data Layer Checker App: https://chrome.google.com/webstore/detail/datalayer-checker/ffljdddodmkedhkcjhpmdajhjdbkogke?hl=en GA4 recommended events list: https://support.google.com/analytics/answer/9267735?hl=en FB Pixel Helper: https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en GTM Implementation Template: https://measureschool.com/resource/gtm-implementation/ 📚📚 Courses and Resources ⏬⏬ From Zero to Measure Hero 🦸♀️🦸♂️ https://measureschool.com/measure-school-pro/ GTM, GA4, and GDS FREE Courses 💸 https://bit.ly/measureschool-courses Need Personalized Help? Contact Us 📞 https://bit.ly/measureschool-services 👍 FOLLOW US 👍 LinkedIn: https://www.linkedin.com/company/measureschool Twitter: http://www.twitter.com/measureschool Instagram: https://www.instagram.com/measure.school/ Facebook: https://www.facebook.com/measureschool OUTLINE 00:00 - Introduction 00:37 - GTM Overview 04:05 - Deploying a Tag and Preview Mode 08:17 - Setting Up GTM 10:55 - GTM Installation Instructions 11:52 - Installing GTM on WordPress 13:22 - Verifying GTM Installation on Your Website 16:55 - Installing GTM via Plugin 20:34 - Deploying a GA4 Tag on GTM 26:55 - Deploying Facebook Meta Pixel Tag on GTM 28:57 - Deploying Google Ads Remarketing Tag on GTM 33:17 - Creating a Custom Trigger on GTM 35:40 - Connecting Custom Trigger to a Tag 38:04 - Setting Up an Add-to-Cart Event Trigger 43:05 - Setting Up a GA4 Add-to-Cart Event 45:41 - Google Ads Conversion Tracking 49:46 - GTM Data Layer Variables 57:52 - How to Continue Learning GTM?