Video Description

Through 2014 to 2018, Casper was everywhere on the Internet, flooding advertisements into every trendy podcast, website, and YouTube video. Need a mattress? Want a mattress? Buy Casper. Not comfortable buying a mattress you’ve never seen or touched before? No problem! Sleep on it for three months and return it anytime for a full refund within those 100 days, no questions asked. With a radically generous return policy and aggressive multi-million advertising budgets, Casper quickly rose to fame as the flashiest and fast growing online consumer brand. Silicon Valley fueled Casper’s meteoric rise, eager to showcase the company as a shining example of technological innovation and business transformation. Casper, Warby Parker, Dollar Shave Club were all pioneers of a new revolutionary type of business called Direct-To-Consumer. 🤳🏻 Modern MBA TikTok: https://www.tiktok.com/@modernmba 📸 Modern MBA Instagram: https://www.instagram.com/modern.mba/ 📖 Modern MBA Reddit: https://www.reddit.com/r/modernmba/ 🕊 Modern MBA Twitter: https://x.com/modern_mba 🎬 Support Modern MBA: https://buymeacoffee.com/modernmba ☕ Modern MBA Patreon: https://patreon.com/modernmba 0:00 Direct-To-Consumer (DTC) Business Model 3:50 Turning Down A Billion Dollars 5:41 A Broken Business Model 8:40 Bursting of the DTC Bubble 11:30 Irony of Retail