The Territorial Business of Tacos

Video Description

🌱 Click here to how you can join in a tastier, healthier future: https://abovefood.com/investors/ Above Food is a revolutionary company that's not just feeding us, but also fixing our food system and healing our planet. From seed to fork, they're reinventing how food is grown, made, and enjoyed. Los Angeles is one of the most competitive markets in the world as home to over 7,500 restaurants and 4,000 street vendors. When measured by volume, the city is second only to NYC. But of the many concepts and cuisines within the LA restaurant scene, Mexican is the most competitive. On every corner, in every neighborhood - you’ll see a taqueria or a truck or a stand. The LA taco scene is unlike any market in the world where despite the saturation and overwhelming supply - the competition is always increasing, demand never wanes, and concentration of alternatives means that no business can really corner the market. The only way to compete is through innovation or territory. In this Modern MBA exclusive, we’re going on the ground to see this market from the perspective of 3 owners who have each carved out their own niche with 3 different strategies. One is a humble family man who serves his neighborhood, one is a serial businessman looking to upset the status quo, and one is a 2-sister team whose ambition have fueled their 17-year-long territorial conquest from one stand to one of LA’s biggest taco empires. 🌮 LOS GATOS TACOS (Jorge) https://losgatostacosca.com/ https://www.instagram.com/tacogatoscarb/ 5177 W Pico Blvd, Los Angeles, CA 90019 🌮 MIDEAST TACOS (Aram & Armin) https://mideasttacos.com/ https://www.instagram.com/mideasttacos/ 3536 Sunset Blvd, Los Angeles, CA 90026 🌮 TACOS LA GUERA (Rosio) 1602 N Soto St, Los Angeles, CA 90033 https://www.instagram.com/tacoslaguerala/ 🤳🏻 Modern MBA TikTok: https://www.tiktok.com/@modernmba 📸 Modern MBA Instagram: https://www.instagram.com/modern.mba/ 📖 Modern MBA Reddit: https://www.reddit.com/r/modernmba/ 🕊 Modern MBA Twitter: https://x.com/modern_mba 🎬 Support Modern MBA: https://buymeacoffee.com/modernmba ☕ Modern MBA Patreon: https://patreon.com/modernmba 0:00 Peak Saturation 4:05 Neighborhood Icon 13:29 Fusion Perfectionism 26:13 Ruthless Empire This YouTube video was conducted on behalf of Above Food Ingredients Inc (NASDAQ: ABVE) and was funded by Outside The Box Capital Inc. and/or affiliates after Modern MBA was engaged by Outside The Box Capital Inc. to advertise for Above Food Ingredients Inc (NASDAQ: ABVE). For our full disclaimer, please visit: https://bit.ly/4fbnRYj