How I Brought My First Product to Market – Idea to Launch

Video Description

📝 Learn about the Note-Taking Kit by Grovemade & Mod Musings:https://grovemade.com/note-taking-kit?rfsn=4209643.d255a52 (Use code MODMUSINGS for 10% off your first purchase) 🛍️ Thanks to @shopify sponsoring this video: https://www.shopify.com/matthewencina/ ▬▬▬▬ Video Description ▬▬▬▬ How to bring a product to market. From initial idea to product launch. In this video, I'll share an overview of the industrial design and development process using the Double Diamond method, what it takes to name a product, how to craft your brand messaging, and how to market your product. Watch till the end to see the final product reveal. Learn how this collaboration between Grovemade and Mod Musings came to be, and how the Note-Taking Kit was created. ▬▬▬▬ Links & Resources ▬▬▬▬ I may receive a small commission at no extra cost using some of the affiliate links below. This is the easiest way to support me and helps me continue making content like this for you. Thank you 🙏 🖥️ Learn about all the details of my office here: https://www.modmusings.com/blog/mod-musings-studio-desk-setup 🎧 Do you like the music in this video? It's all from the Epidemic Sound library. Use my link to get your first 30 days for free: https://share.epidemicsound.com/matthewencina 🎥 My video gear: https://kit.co/MatthewEncina/matthew-encina-s-essential-video-kit 🔷🔷 Learn about the Double Diamond Design Process: https://www.designcouncil.org.uk/our-resources/framework-for-innovation/ ✍🏽 Reusable paper (whiteboard): https://swipies.co ▬▬▬▬ Video Chapters ▬▬▬▬ 0:00 – Introduction 0:58 – The Double Diamond Design Process 1:27 – Discover Phase: Understand the Problem 2:35 – Define Phase: Determine the Design Challenge 3:16 – Develop Phase: Explore Potential Solutions 4:35 – Deliver Phase: Build the Solution that Works 5:30 – Product Naming, Messaging & Marketing Overview 5:46 – Product Naming Process 6:49 – Developing the Brand Messaging for the Product 7:40 – Product Marketing Using Organic Content 8:20 – Sponsored Segment by Shopify 9:10 – Product Reveal: The Note-Taking Kit 10:30 – Reflections After Launching a Product ▬▬▬▬ DISCLAIMERS: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. ▬▬▬▬ Follow for more ▬▬▬▬ My blog: https://modmusings.com Instagram: https://instagram.com/modmusings/ Personal Website: https://matthewencina.com Personal Instagram: https://instagram.com/matthewencina/ ▬▬▬▬▬ Credits ▬▬▬▬▬ Created by Matthew Encina Additional cinematography by Jona Garcia, Max Brown, and Taeha Kim © 2023 Mod Musings, Inc.