How Japan's Priciest Shiitake Mushrooms Fuel A $740 Million Global Shiitake Industry | So Expensive

Business Insider June 30, 2024
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Japan is one of the leading producers of shiitake mushrooms. These mushrooms are notoriously difficult to cultivate on a commercial scale — especially when using the 1,000-year-old Japanese technique of wood-grown mushrooms. In the US, indoor-grown shiitake sells for upwards of $8 per pound, while forest-grown shiitakes have commanded a much higher price, up to $18 per pound. The most premium shiitake mushrooms are called white flower shiitake, and the forest-grown versions can sell for over $160 per pound. White flower shiitakes have noticeable white cracks on the caps and a strong flavor, but even just a few drops of rain can ruin them completely. Here's why forest-grown shiitake mushrooms are so expensive. 00:00 - Intro 01:15 - Inoculation 02:58 - Mushroom Hierarchy 04:28 - Challenges 05:28 - Artificial Log Yard 07:02 - Sorting And Drying 09:36 - Shiitake Market 10:31 - Third Kingdom 12:28 - Credits ------------------------------------------------------ #mushroom #soexpensive #businessinsider MORE SO EXPENSIVE VIDEOS: Why Michelin-Starred Chefs Are Paying Premium For One Of Korea's Rarest Seaweeds | So Expensive https://youtu.be/uSEOfPg0Ki4 4 Of The World's Most Expensive Calligraphy Tools | So Expensive | Business Insider Marathon https://youtu.be/s9Vvir2oNIg Why India's $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider https://www.youtube.com/watch?v=b5k2ewUwInc Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider How Japan's Priciest Shiitake Mushrooms Fuel The $740 Million Global Shiitake Industry

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