Video Description

Kanzuri is a traditional fermented chile paste that is exclusively produced in Myoko in Japan's Niigata Prefecture by the Tojo family. Before the family started selling the condiment in 1966, it was only made in small batches for household use. Today, a six-year-aged 2.5-ounce bottle sells for almost $20. MORE SO EXPENSIVE VIDEOS: Why Calligraphy Inkstones Are So Expensive | So Expensive | Business Insider https://youtu.be/0uyBJ4ZbsNg Why Puppies Bred And Trained To Be Seeing Eye Dogs Are So Expensive | So Expensive https://youtu.be/LrXmvsLjudo Why This Obsolete Mechanism Makes Watches More Expensive | So Expensive | Business Insider https://youtu.be/ygAR3E0xoJQ 00:00 - Intro 01:13 - Kanzuri's Unique Taste 01:53 - Snow Bleaching The Peppers 04:16 - Making Kanzuri Paste 07:51 - The History and Evolution of Kanzuri 09:30 - Climate Change Threats To Production 12:20 - A Source Of Local Pride 12:51 - Credits ------------------------------------------------------ #japan #soexpensive #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Why Less Snow Is Threatening Japan's Expensive Kanzuri Chile Paste | So Expensive | Business Insider