Video Description

In a tiny Kentucky town, Maker’s Mark produces one of America’s most famous bourbon whiskeys. Known worldwide for its bottles’ iconic red wax, the company sells over 3 million cases of bourbon each year. But bourbon making is a complicated process that depends on special wooden barrels to age the whiskey for years, and the oak trees needed to make those barrels aren’t growing enough to support the next generation of bourbon makers. We visited Maker’s Mark’s one and only distillery to learn more about making bourbon and what the company is doing to stop the industry from facing a barrel shortage. 00:00 - Intro 00:58 - How White Oak Barrels Are Made 04:03 - How Bourbon Is Made 07:49 - Filling Up Barrels 10:10 - Bottling And Red Wax Dip 11:37 - How Maker's Mark Became A Big Business 13:05 - How To Survive The White Oak Tree Shortage 15:14 - Credits ------------------------------------------------------ #bourbon #liquor #businessinsider #bigbusiness MORE BIG BUSINESS VIDEOS: 7 Of The Most Faked Seafoods In The World | Big Business | Business Insider https://www.youtube.com/watch?v=8PjZJeKyV00 Can India's Rare Toddy Liquor Become The Next Mezcal? | Big Business https://www.youtube.com/watch?v=CnuVykT0CT4 How The Fastest Horse In The Kentucky Derby® Was Bred And Raised To Win | Big Business https://www.youtube.com/watch?v=kwNogMdG5dk Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider