How Modelo Used Data to Become America’s Top Beer | WSJ The Economics Of

Video Description

Modelo Especial is now America's top-selling beer, dethroning the longstanding king, Anheuser-Busch InBev’s Bud Light. While Bud Light has recently been subject to a culture-war storm, Modelo’s stratospheric rise has been building for years and is a product of savvy marketing – and a 2013 antitrust lawsuit. WSJ explains how the Mexican beer brand became the top selling beer in the U.S. Chapters: 0:00 Top beer in the U.S. 0:49 What happened in 2012? 2:44 The next decade 4:42 The past six months The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. #Modelo #Beer #WSJ