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Thanks to Betterment for sponsoring this video! Get started, be invested, Sign up in minutes: https://www.betterment.com/influencer/the-financial-diet?utm_campaign=INF&utm_medium=paid_social&utm_source=Instagram&utm_content=tfdinvesting Get 20% off your DeleteMe plan when you go to https://joindeleteme.com/TFD and use promo code TFD at checkout! In this month's video essay, Chelsea dives into an unlikely arbiter of American hyperconsumption: the Stanley water tumbler. Special thanks to Amanda Mull: https://x.com/amandamull?lang=en https://www.bloomberg.com/authors/AW1_jD-e1dM/amanda-mull SOURCE LINKS: https://www.dazeddigital.com/life-culture/article/61710/1/the-psychology-behind-the-stanley-cup-craze-quencher-tumbler-tiktok-trend https://www.wired.com/story/stanley-cup-quencher-environment/ https://reason.com/2025/03/24/theres-nothing-novel-about-the-doordash-klarna-collaboration/ https://mashable.com/article/tiktok-shop-is-tricking-you https://www.tiktok.com/@fmsmith319/video/7468040656821259563 https://www.tiktok.com/@dayna_motycka/video/7321124150838316334 https://www.reddit.com/r/Parenting/comments/1cygdax/just_bought_a_45_stanley_cup_because_my_son_was/ https://highschool.latimes.com/opinion/opinion-the-social-status-of-water-bottles/ https://www.womenshealthmag.com/uk/gym-wear/g63349931/best-stanley-accessories/ https://www.bonappetit.com/story/watertok-tiktok-water-recipes https://www.dazeddigital.com/life-culture/article/61710/1/the-psychology-behind-the-stanley-cup-craze-quencher-tumbler-tiktok-trend https://www.townandcountrymag.com/leisure/real-estate/a37209386/gloria-vanderbilt-beekman-place-home-for-sale-listing-photos/ https://www.stanley1913.com/products/the-quencher-h2-0-flowstate%E2%84%A2-tumbler-40-oz-sale?variant=53972796899688 https://www.reddit.com/r/self/comments/1942o7k/people_who_collect_those_stanley_cups_are_going/ https://www.tiktok.com/@economyvodka/video/7484669346627767560?q=flattening%20influencer%20culture&t=1744915975036 00:00 Intro 04:05 Ad break 06:42 Intro 13:55 Our era of faux abundance 19:06 Cultural capital and hyper-visibility 32:47 Overconsumption & drop-shipping core 39:35 I’ve never been more hydrated 46:25 Individualism in a time of homogeneity Join this channel to get access to perks: https://www.youtube.com/channel/UCSPYNpQ2fHv9HJ-q6MIMaPw/join The Financial Diet site: http://www.thefinancialdiet.com Facebook: https://www.facebook.com/thefinancialdiet Twitter: https://twitter.com/TFDiet Instagram: https://www.instagram.com/thefinancialdiet/?hl=en