How to Make Meta Ads Creative (even if you are wildly unqualified)

Dara Denney June 24, 2025
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Dara Denney

@daradenney

About

Hey there! Welcome to my channel. We're going to do things differently around here. I'm a Director of Paid Social at a fully-remote marketing agency. People hire me to do their Facebook Ads (and other social media channels) to grow their businesses. When I first started learning Facebook Ads, I was frustrated by the lack of resources available to beginners. Sure, there's a lot of videos on YouTube that show dropshippers getting a 20x ROAS in their campaigns. But when I tried their replicating their strategies, I didn't get the same results. Hint: Because they're bs! This channel is going to show you the real strategies I use every single day to help my clients make money. You're going to watch me build out accounts EXACTLY the way I build out accounts for my clients. I'm also going to share my story about how I got a remote job in marketing (pre-pandemic) and how you can too. Hit subscribe and leave me a comment with your #1 burning question about Facebook Ads.

Video Description

Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: https://www.storyblocks.com/daradenney My experience running Meta ad creatives (0:00–0:39) What are the types of Meta ad creatives? (0:39–1:46) Image ad format: The benefit call-out that converts (1:46–2:34) The “us vs them” image format and what makes it effective (2:34–3:46) Ugly image ads: Why they work (3:46–4:57) Ugly video ads and why they still crush (4:57–5:22) Founder ads: The most underrated video format (5:22–5:46) Creator-content video ads: Pros and cons (5:46–6:25) My favorite stock footage hacks (steal these!) (6:25–7:58) Beginner-friendly tips for running Meta ad creatives (7:58–8:44) DIY vs hiring creatives: What’s best for baby brands? (8:44–9:50) How to build a killer “us vs them” ad (step-by-step) (9:50–12:10) How to nail the founder ad format (12:10–13:21) Steal this script for a high-converting founder ad (13:21–13:33) What makes a founder ad actually work (13:33–15:44)

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