How We Turned 200+ Business Users Into Analysts With AI/BI Genie

Video Description

AI/BI Genie has transformed self-service analytics for the Databricks Marketing team. This user-friendly conversational AI tool empowers marketers to perform advanced data analysis using natural language — no SQL required. By reducing reliance on data teams, Genie increases productivity and enables faster, data-driven decisions across the organization. But realizing Genie’s full potential takes more than just turning it on. In this session, we’ll share the end-to-end journey of implementing Genie for over 200 marketing users, including lessons learned, best practices and the real business impact of this Databricks-on-Databricks solution. Learn how Genie democratizes data access, enhances insight generation and streamlines decision-making at scale. Talk By: Thomas Russell, Sr. Marketing Analytics Manager, Databricks Intelligent analytics for everyone: https://www.databricks.com/product/business-intelligence BI meets AI: https://www.databricks.com/resources/ebook/business-intelligence-meets-ai Explore the only unified platform for agent systems: https://www.databricks.com/product/artificial-intelligence See all the product announcements from Data + AI Summit: https://www.databricks.com/events/dataaisummit-2025-announcements Connect with us: Website: https://databricks.com Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/databricks Instagram: https://www.instagram.com/databricksinc Facebook: https://www.facebook.com/databricksinc