How Your Tech Is Built For You To FAIL

Enrico Tartarotti October 17, 2025
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Enrico Tartarotti

@enricotartarotti

About

Hey 👋 I'm Enrico and on this channel I break down the design, psychology and behind the scenes of the technology that we use everyday. I'm an ex-Product Manager (Amazon, Maze) turned tech Founder ( www.flask.do ) with an obsessive passion about understanding technology. --- For Brands & Partners Partnerships: [email protected] My audience is global (32% US) and comprised for the majority by tech professionals (founders, engineers, designers, VCs, ..). Featured on The Verge and collaborated with several tech companies, mostly in software. Some companies I worked with: Notion, Lovable, Raycast, Vanta, Akiflow, Surfshark, Incogni, Hostinger, Masterworks, Skillshare, Epidemic Sound, CleanMyMac X, LTX Studio The product I'm building: www.flask.do Instagram: https://www.instagram.com/thisisenri Learn how I make my videos: enricotartarotti.com/storybehind

Video Description

Try Notion with Notion Agents: https://ntn.so/EnricoAgent #NotionPartner #notionai My product Flask (It's Notion + Loom, but for video): https://www.flask.do Instagram: https://www.instagram.com/thisisenri ✉️ Are you a brand looking to reach Founders, CEOs and tech professionals? Reach out here for sponsorships: [email protected] -------- 📱 Cool products I use: Camera I use to capture memories: https://amzn.to/3YCN07W Lifesaver Cable: https://collabs.shop/rlazkn Most useful Mac App: https://ray.so/enrico Where i get music for videos: https://share.epidemicsound.com/lylyhc Tool I use to organize my channel: https://affiliate.notion.so/i8atlfkkdbw8 Camera i make my videos with: https://amzn.to/3YDl6Zt Microphone (cheap): https://amzn.to/3C9iiui Microphone (on the go): https://www.hollyland.com/product/lark-m2 Microphone (expensive): https://amzn.to/40jDhow Best overall lens: https://amzn.to/3A4nQpz Big light: https://amzn.to/4eWqPPP Small light: https://amzn.to/3UlDa80 -------- Discover how Gmail's undo send, CTRL+Z, Google Docs, and Instagram are all secretly designed around human mistakes. Tech giants like Google, Apple, Microsoft, and Meta engineer forgiveness into every feature you use daily. From operational transformation to optimistic updates, learn the hidden UX design psychology and software engineering secrets that make modern technology feel intuitive. Why delete isn't really deleting, how AI like ChatGPT handles errors, and the truth about how apps are built for human imperfection, not perfection. The design principles and coding tricks that changed how we interact with technology forever. -------- 🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind the tech we use everyday. Also a proud fake italian (I can't cook) and founder of Flask.do P.S. If you've made it this far, welcome to the Inner Circle 😎! Let me know you're part of the crew by typing '"I'm cool" -------- Written and produced by Enrico Tartarotti Editing by Seequence Studio https://www.seequencestudio.com/

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