Invisible Influence and Winning at SXSW 2016 | SXSW Interactive 2016

Video Description

SXSW Interactive can change your life. You’ll meet new people, learn new things, and maybe even discover the next big thing. But how can you make the most of this amazing opportunity? In this session, Wharton Professor and bestselling author Jonah Berger offers tips for winning at SXSW. Based in part on his new book “Invisible Influence” Berger will show you how to navigate the madness and make the next five days and nights a time to remember. Whether you want to make better decisions, have more fulfilling social interactions, or design products and programs that help people have happier, healthier lives this session is not to be missed! Subscribe: http://www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: http://www.sxsw.com Like SXSW on FACEBOOK: http://www.facebook.com/SXSWFestival Follow SXSW on TWITTER: http://www.twitter.com/SXSW http://www.youtube.com/user/SXSW