Video Description

Yuzu has been trending in the United States for a few years now. Michelin-starred chefs, craft breweries, and foodies across the country pay a premium for the hard-to-find fruit. All the while, in Japan, yuzu has been a staple for centuries. The country is one of the top producers and consumers of yuzu, growing about 27,000 tons a year. But strict importation regulations keep yuzu from Japanese producers, like Senkoji Farms, out of the United States, leaving fans to depend on the few stateside producers, like Flavors by Bhumi. But growing yuzu in the US, especially on the East Coast, comes with its challenges. We visited both farms to see how yuzu in Japan compares to yuzu in the US and to understand why it's so expensive here. ------------------------------------------------------ #yuzu #japan #businessinsider #soexpensive MORE SO EXPENSIVE VIDEOS: Why Everything At The Airport Is So Expensive https://youtu.be/TTCDLykCk5I Why Gold Is More Expensive Than Ever https://youtu.be/HB4tp1lgx6M Why Pantone Colors Are So Expensive https://youtu.be/xnpyTNK4U9U Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Japan Harvests 27,000 Tons Of Yuzu. So Why Can't The US Import It? | So Expensive | Business Insider