My Weekly Instagram Content Creation Routine 2025

Katie Steckly β€’ June 27, 2025
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Katie Steckly

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Youtuber, entrepreneur & sometimes van-lifer 🚐 my team at Creatorly Media can edit your YouTube videos! creatorlymedia.com 🎬 I started my internet journey over a decade ago as an awkward teen girl making YouTube videos in my bedroom. Now, I create content about my life and what I've learned as an online entrepreneur, hopefully, it inspires you to have adventures and follow your dreams ❀️

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Start selling your digital products today with Stan! https://join.stan.store/katiesteckly πŸ’Έ Today, I’m walking you through my exact weekly Instagram content creation workflow that’s helped me garner over 1.5 million impressions in just 30 days. This vlog is a behind-the-scenes look at how I plan, batch, and post consistently on Instagram every single week - with help! We'll also discuss my strategy for outsourcing, and how I get help with my content creation to make it more sustainable and burn-out proof for myself! 🎬 Get my team of editors to edit your YouTube videos! πŸ‘‰πŸ» https://www.creatorlymedia.com 🚐 Watch my van life / travel channel https://www.youtube.com/@KatieandDan πŸ“Έ Follow me on Instagram! https://www.instagram.com/katiesteckly πŸ“• TABLE OF CONTENTS πŸ“• 00:00 here’s how I post consistently on Instagram 00:40 MONDAY: planning my content for the week 01:18 my weekly Instagram content calendar 03:41 let’s post a Reel and Story together! 04:38 how I create all of this content every week 05:29 what I outsource and what I do myself 07:29 let’s plan some content!07:51 TUESDAY: a brand event! 08:32 my theory about brand events & networking 08:53 working from a coffee shop 🍡 09:35 how I capture a brand event 10:38 editing some Instagram content on the train 11:02 WEDNESDAY: filming day 11:59 let’s film a Reel together 14:51 THURSDAY: reviewing the outsourced content 15:22 some tips about outsourcing 🀍 16:26 don’t sleep on DM automations!! 18:24 repurposing YouTube content for Instagram 19:04 finding a trending audio for my Reel 19:54 FRIDAY: scheduling the content 20:54 creating cover images for my Reels 22:17 captions, covers, and content are ready βœ… 23:06 a quick Apple tip for copying and pasting captions! 24:05 I upload all short form content to TikTok, Reels, and YouTube Shorts 25:04 we still need to post a promo story!! 27:46 my instagram workflow is always shifting and evolving πŸ”— LINKS πŸ”— *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission at no extra cost to you. thanks for supporting the channel! 🎧 where I get music for my videos: www.katiesteckly.com/artlist and https://share.epidemicsound.com/6x4f73 πŸ“Ή Camera Gear: Main camera: https://geni.us/kszve1 Lens: https://geni.us/ks1625 Vlog camera: https://geni.us/kszve10ii Microphone: https://geni.us/djimicmini Tripod: https://geni.us/ksulanzi πŸ‘‰πŸ» See all my gear here: https://katiesteckly.com/gear πŸ‘‹πŸ» ABOUT ME Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com ----------------------------------------Β­-------

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