No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

Video Description

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. What you'll learn: ✅ How she transitioned from influencer to real founder with 40+ staff ✅ The power of brick-and-mortar stores in an online world ✅ Why she refuses to use agencies for content or growth ✅ Her real thoughts on product quality, hiring, and customer experience ✅ The viral moment that sparked her love for fashion ✅ How she deals with pressure, burnout, and building a career she loves If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up. Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Brittney Saunders 📸 Instagram → https://www.instagram.com/brittney_saunders 00:00 - Intro 01:45 - Sharing everything online vs. keeping things private 02:15 - Early YouTube days and what followers expected 02:44 - Learning to be proud of herself 03:24 - The pain of success without her parents' support 04:07 - Childhood struggles & motivation to succeed 05:16 - Turning trauma into drive 06:02 - “I never went to therapy, but I think I’m self-aware” 07:21 - Being celebrated by strangers, not her parents 08:36 - The toll and the gift of building solo 09:57 - Her partner AJ’s shock walking into her world 11:00 - “I was destined to be my own boss” 12:14 - How she transitioned from YouTube to business 13:16 - From brand deals to betting it all on YouTube 15:01 - The $1,500 toothpaste deal that changed everything 16:13 - The YouTube-to-eCommerce turning point 17:08 - Hustling in 20+ jobs before making it 18:44 - How she started her first side hustles 20:24 - Quitting her job at 21 to go all-in 21:16 - From coffee scrubs to $80 makeup gigs 22:56 - Realizing she was always an entrepreneur 24:00 - 3 years to 1M YouTube subs: the grind 25:23 - Starting FAYT in her garage with AJ 27:07 - Learning eComm photography and shipping 29:12 - Why she didn’t show the “shed phase” online 30:44 - Building without a business plan 32:26 - From $20k drops to shipping chaos 34:11 - Getting slammed with a $110k tax bill 36:13 - How she got out of tax debt 37:21 - Building a modern brand community 39:14 - Why organic content still wins 40:17 - Reviving her YouTube channel in 2025 41:51 - Why she doesn’t want to go global (yet) 44:00 - Slowing down after 4 stores back-to-back 47:15 - Lessons from rapid scaling and burnout 50:00 - Launching a content studio and coffee shop 52:10 - Merging her stores with the studio 54:30 - Pausing expansion to focus on team & systems 56:14 - Building her dream without losing control 58:36 - Staying hands-on as CEO 1:01:03 - Learning ads from scratch, dropping agencies 1:03:38 - Running $150k/month in ads with killer RoAS 1:05:04 - How strong content drives conversion 1:06:14 - The power of DIY creative + audience trust 1:08:01 - Leveraging TikTok ads with no agency 1:08:38 - The customer brand trip that went viral 1:12:17 - The birth of Lucky Seven & brand party 1:13:35 - How influencer trips inspired her marketing 1:15:06 - Writing her book ‘Just Getting Started’ 1:16:28 - Final advice: “Do it scared.” 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter → http://www.twitter.com/foundr 💼 LinkedIn → https://www.linkedin.com/company/foundr/ 🎙️ Podcast → http://www.foundr.com/podcast