PROFITABLE Startup In India, D2C Business, Marketing Strategy - Bellavita Founder |FO178 Raj Shamani

Video Description

Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 ---------- Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: https://hi.switchy.io/BlankoxRaj ---------- Subscribe To Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips?sub_confirmation=1 https://www.youtube.com/@RajShamani.Shorts?sub_confirmation=1 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ -------- Timestamps: 00:00 - Intro 03:29 - Journey of Bellavita 05:28 - First funding 10:02 - Every founder needs to know this 11:47 - Key to every successful relationship 12:24 - Why did he acquire bevzilla? 14:27 - Should you start a D2C business? 18:43 - Loss making business 25:00 - How to make a consumer business? 29:50 - How to make a big business from a small product? 33:29 - Startup in competitive market 34:06 - How much money has he made? 34:43 - Marketing and Sales strategies 37:00 - Bellavita comparison strategy 39:47 - Heartbreak inspired idea 41:17 - Copy business works 41:53 - Zara’s strategy 42:49 - Money making businesses in India 47:06 - Global business from India 49:31 - Manufacturing opportunities in India 50:16 - Manufacturing business ideas 52:04 - Mistakes that founders make 56:50 - Prioritise marketplace over D2C 59:32 - Thank you for watching! ----------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL ---------- In today’s episode of Figuring Out, we have Aakash Anand in conversation with Raj Shamani. He is the co-founder of Bellavita, Director at Bezvilla, and an Angel Investor. Today’s episode will not just give you insights on business but will inspire you towards business. In this episode, we talked about how Bellavita was started with skincare products, how it used to make 2-3 crores a month, how it got approached by the Ananta Capital’s team and how they strategically invested, and how he got 60 crores after selling half of his company and the growth journey of Bellavita. He shared how Strategic investors are different from Venture Capitalists. We talked about the perspective behind the words business and startup. He also shared a step-by-step process for anyone to start a business and how they can scale with time. He also shared about his first heartbreak and how it led to Bellavita perfumes, he then shared business opportunities in India, and how to take Indian business globally. He gave us an interesting tip for finding business ideas. Towards the end, we talked about a few mistakes that every founder makes which turn their business into loss-making and when is the right time to take business from marketplace to D2C. For more such insightful conversations, subscribe to our channel and join us on this journey of Figuring Out. Follow Aakash Anand On: Instagram: https://www.instagram.com/aakash_idam/ LinkedIn: https://www.linkedin.com/in/aakashanand/ ----------- To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani https://www.instagram.com/rajshamani/ Twitter @RajShamani https://twitter.com/rajshamani Facebook @ShamaniRaj https://www.facebook.com/shamaniraj LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/ • • • #Podcast #FiguringOut #RajShamani #perfume