Profound: Brand Visibility for the Generative Internet

Video Description

Founded by James Cadwallader and Dylan Babbs, Profound is building the platform that gives marketing teams real visibility and control over how their brands appear across AI systems like ChatGPT and Perplexity. Some Profound customers are already seeing AI answer engines drive 15% of their referral traffic—with double-digit growth each month. The platform now processes over 100 million AI search queries a month, spanning 18 countries and six languages. Early adopters include brands like Indeed, MongoDB, and Ramp.