RHUDE's Rhuigi Villaseñor on How to Turn a T-Shirt Into A 18M Dollar Brand | IDEA GENERATION, Ep.9

Video Description

Turn your ideas into reality with Shopify: https://bit.ly/3zLWmP6 0:00 - 1:11: Act I 1:11 - 2:14: Childhood + Coming to America 2:15 - 2:56: Relationship with Jay Z 2:57 - 4:57: Competing at your craft 4:58 - 6:08: Introduction to Fashion + The Vintage Hustle 6:08 - 7:04: The First Brand: Primitive 7:04 - 9:38: Discovering MySpace + Networking 9:38 - 10:57: The End Of Primitive 10:58 - 11:44: Act II 11:44 - 12:15: Being An Apprentice 12:15 - 15:27: The Bandana Tee 15:27 - 16:47: The Presale Model 16:47 - 19:44: Launching RHUDE 19:44 - 20:40: Fulfillment Issues 20:40 - 22:43: Getting Barney’s 22:43 - 24:10: Running the Business + New Partners 24:10 - 25:55: Collaborations + Trends 25:56 - 26:27: Revenue 26:28 - 30:00: The Brand and Founder Relationship 30:00 - 30:22 Credits After growing up as a global citizen, Rhuigi Villaseñor settled in Southern California and found his twin passions: clothing and hustle. As a teen the young design prodigy used his eye to flip vintage clothes, which fattened his pockets but also deepened his knowledge. Knowing full well what he didn't know, Rhuigi relentlessly networked and apprenticed himself until he got his first break. A single t-shirt design of his, the bandana tee, rang out locally, until, in a moment of serendipity, Kendrick Lamar wore the piece on stage at the BET Awards and everything changed. RHUDE would be born shortly thereafter, and Rhuigi would go on to create a unique language at the intersection of Americana, Luxury and Streetwear that would drive the brand to the pinnacle of cool and also to commercial success. But of course not without his fair share of mistakes and missteps. Tune into this weeks episode to hear how he scaled the business and just kept bouncing back despite every adversity in his path. Subscribe to IDEA GENERATION: https://bit.ly/3lvY3wn Check out more from IDEA GENERATION here: IG: https://www.instagram.com/ideageneration/ TW: https://twitter.com/ideageneration FB: https://bit.ly/3FMfbpM Sign up for our IDEA GENERATION newsletter: https://www.ideageneration.com/community Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://bit.ly/3zLWmP6 Learn how to start your own brand with Shopify: https://www.shopify.com/learn Check out more from Shopify here: https://twitter.com/Shopify https://www.instagram.com/shopify/ https://www.facebook.com/shopify/