The $1 Billion FIAT Deal That Created LADA

Transport Chronicles July 15, 2025
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The incredible untold story of how a $1 billion deal with FIAT gave birth to the legendary Lada. In this 31‑minute deep‑dive documentary, you’ll see how the Soviet Union built an entire new factory, adapted the Italian Fiat 124 to brutal Russian conditions, and created a car that conquered markets from Canada to the Middle East. Why did FIAT agree to this deal? How did the USSR re‑engineer the car? And how did Lada become one of the best‑selling vehicles in history? Watch to the end — the twists and turns of this story will surprise you. 👉 If you enjoy automotive history, rare cars and behind‑the‑scenes stories — subscribe and stay tuned! GAZ-13 Chaika: The Soviet Symbol of Power https://youtu.be/TgZwbrj_Lzs ZAZ 965: The Car Soviets Got for Free https://youtu.be/7sycdlDm1Lc Yugo in the USA: Cheap Glory, Sad Ending https://youtu.be/8Aej4WPkJOw 📌 This is a politics-free zone. We talk about machines, history, and engineering — not ideology. Political trolling = permanent ban. 🎥 Like what I do and want to support the channel? Here’s how you can help: 👉 Patreon: https://www.patreon.com/c/serhii323/posts 👉 Reddit community: https://www.reddit.com/r/The_Transport_Chronic/