The Future Looks Retro: How nostalgia fuels gentrification | Hipsters Ep. 4

Video Description

In this episode, Samuel Johnson explores the hipster obsession with the past. In New York, he speaks with a marketing expert about nostalgic branding and the popularity of retro design. Hipster fashion follows a similar path: urban woodsmen with long beards and vintage-inspired style. But while the old feels authentic, what happens to truly authentic places and people being pushed out by gentrification? In Detroit, Johnson finds a refreshing contrast – after the city declared bankruptcy, locals began investing their own time, money, and energy to rebuild and revitalize (of course, in true hipster style). ------- Chapters ▷ 00:00 - Intro ▷ 00:05 - Recap ▷ 01:50 - Rustic branding ▷ 04:20 - Rustic fashion ▷ 07:01 - Gentrification ▷ 11:08 - Ponyride (Detroit) ▷ 17:40 - Shinola (Detroit) ▷ 21:57 - Credits #documentary #fulldocumentary #hipster #detroit #brooklyn #gentrification #ponyride #shinola #nostalgia #authenticity ------- Watch the full series: https://bit.ly/hipsters-series Subscribe to wocomoHUMANITY: https://goo.gl/5Sp36B Follow us on Facebook: https://www.facebook.com/wocomo ------- The six-part series embarks on a global quest to understand the origins, meaning and future of the cultural stereotype that has become known as the hipster. It looks at how artisan cheese, craft beer, tattoos, and beards evolve from being niche trends to hipster clichés. And asks why no hipster will ever, ever admit to being one. Acknowledging that the word has now taken on a distinctively negative connotation and that the peak of the contemporary hipster is actually behind us, the six-part series takes a light hearted look back at the cultural phenomenon that was. Johnson sets off on an international odyssey to unpack how and why the now instantly recognisable hipster archetype grew from a localised street subculture to a global commodity, and ultimately a figure of ridicule, within the space of a few short years. Original title: Future's Behind Us | Hipsters (4/6) A series by Seth Larney and Richard Kelly Presented by Samuel Johnson © 2015, Licensed by Jambika Docs ------- Documentaries about people and cultures from around the globe: wocomoHUMANITY offers high-quality content which is produced by leading production companies. Check out our other channels to watch high quality documentaries: ▷ wocomoDOCS: https://www.youtube.com/wocomoDOCS ▷ wocomoWILDLIFE: https://www.youtube.com/wocomoWILDLIFE ▷ wocomoHISTORY: https://www.youtube.com/wocomoHISTORY ▷ wocomoTRAVEL: https://www.youtube.com/wocomoTRAVEL ▷ wocomoCOOK: https://www.youtube.com/wocomoCOOK Wocomo HUMANITY is part of the Wocomo channel network by NIKITA VENTURES. Wocomo - wonderful content in motion.