The Human Side of AI Design with Tey Bannerman | Amazon Web Services

Video Description

Join Dwayne Browne and Tey Bannerman, former McKinsey Partner and design leader, for a grounded conversation about how human centred design helps AI deliver real value inside organisations. They explore what happens when empathy meets execution, when creative ambition meets business reality, and how design leadership is turning inward to reshape how teams actually work. Drawing on his experience across banking, retail, and transformation programmes, Tey shares lessons on balancing curiosity with delivery and building teams that connect design, data, and engineering. The discussion ranges from the now famous “purple vegetable test” to why empathy alone is not enough and how understanding intent changes the way AI interacts with people. As Dwayne puts it, Tey “encourages his customers to think out of the box, but not out of this world”, a reminder that the best innovation still needs to fit real human lives. A thoughtful exchange for anyone trying to bridge design, technology, and the everyday realities of transformation. Timestamps: 00:00 Intro and welcome 05:55 How clients engage consultants at different stages of the problem 06:46 Setting direction vs executing work under time pressure 08:43 Different vantage points across the value chain 10:14 Blending design, engineering, and strategy across a career 12:51 Curiosity, stubbornness, and doing the work you’re not asked to do 13:05 Philosophy meets pragmatism in design 15:28 When process thinking betrays outcomes 18:31 Design leadership and the idea of the “new front door” 20:06 How brands and design roles evolve in an AI-driven ecosystem 24:59 Design turning inward and going operational 25:37 Why internal design work improves company performance 31:09 The designer’s mindset vs the implementer’s mindset 32:58 Time-to-value and why alignment takes time 40:12 Empathy is not enough 43:00 The “Purple Vegetable Test” and understanding intent 46:32 The cost of getting that last 20 percent right 52:37 The future of banking and challenger models 55:28 Closing reflections and evolution in thinking 55:59 Outro and thanks Explore More: • Learn more about Tey Bannerman: https://teybannerman.com/ • AWS AI & Optimization Case Studies – https://go.aws/43ulqfp • AWS Data Strategy Team - https://aws.amazon.com/data/datastrategy/ Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.aws/free Connect with an expert: https://go.aws/contact Explore more: https://go.aws/more Next steps: Explore on AWS in Analyst Research: https://go.aws/reports Discover, deploy, and manage software that runs on AWS: https://go.aws/marketplace Join the AWS Partner Network: https://go.aws/partners Learn more on how Amazon builds and operates software: https://go.aws/library Do you have technical AWS questions? Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb Why AWS? Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build anything they can imagine. We offer the greatest choice of innovative cloud capabilities and expertise, on the most extensive global infrastructure with industry-leading security, reliability, and performance. #AWS #AmazonWebServices #CloudComputing