Why NeXT Wasn’t a Failure — It Was Steve Jobs’ Master Plan

Video Description

Ever wondered how Steve Jobs turned a $7 million "failure" into a $427 million payday? This is the untold story of NeXT - the company that almost everyone calls Jobs' biggest mistake, but actually became his most brilliant long-term play. After getting kicked out of Apple in 1985, Jobs didn't just disappear. He founded NeXT with stolen Apple employees, burned through millions on robot factories and $20,000 chairs, and somehow convinced investors he was building the future of computing. Spoiler alert: he kind of was. 🎯 TIMESTAMPS: 00:00 - The Apple Downfall That Started Everything 02:45 - How Steve Jobs "Borrowed" Key Apple Employees 05:30 - The $100,000 Logo That Took 2 Weeks 07:15 - Building a Factory Before Having a Product 09:45 - Why Apple Sued Steve Jobs (And Lost) 12:20 - The Crazy Cube Design That Cost Millions 15:10 - Jobs' Obsession With Perfect Office Aesthetics 18:30 - Ross Perot's $20M Investment Story 21:45 - The NeXT Computer Finally Revealed (1988) 24:00 - Why Universities Couldn't Afford It 26:15 - Tim Berners-Lee Creates the Internet on NeXT 28:30 - How NeXT "Failed" Its Way to Apple Acquisition 30:45 - The $427 Million Sale That Changed Everything 32:00 - Why NeXT Actually Won in the End The craziest part? NeXT's "failure" gave us macOS, iOS, the iPhone, and literally the World Wide Web. Sometimes the biggest "scams" end up changing the world. What do you think - was Steve Jobs a genius playing 4D chess, or just incredibly lucky? Let me know in the comments! Tags: #stevejobs #apple #next #computer #startup #entrepreneur #business #technology #startup #pixar #timberners-lee #internet #history #documentary #tech #innovation #failure #success #motivation #biography #ceo #leadership #design #engineering #software #hardware #workstation #unix #operating system #macOS #iOS #acquisition #investment #venture capital #silicon valley #computing history #90s tech #retro computing #business strategy #corporate history #technology documentary steve jobs steve jobs history next steve jobs steve jobs documentary next computer steve jobs story apple history startup failure tech history computer history steve jobs biography next workstation pixar story tim berners lee world wide web history apple acquisition steve jobs return computing evolution 90s technology silicon valley history entrepreneurship business documentary tech entrepreneur startup story computer documentary technology evolution steve jobs legacy Steve Jobs' SCAM Steve Jobs - $400M Scam that Changed the World and Saved Apple