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The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive. For more, visit: https://www.instagram.com/yamamotojinjirou/ MORE SO EXPENSIVE FOOD VIDEOS: Why Copper River King Salmon Is So Expensive | So Expensive Food | Business Insider https://youtu.be/loQWJaa1_hM Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider https://youtu.be/4nVOhHo0puE Why Miyazaki Mangoes Are So Expensive | So Expensive Food | Business Insider https://youtu.be/MRyWyWIWhrc ------------------------------------------------------ #Matcha #Japan #Businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 Why Ceremonial-Grade Matcha Is So Expensive | So Expensive | Business Insider