Why Ceremonial-Grade Matcha Is So Expensive | So Expensive | Business Insider

Video Description

The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive. For more, visit: https://www.instagram.com/yamamotojinjirou/ MORE SO EXPENSIVE FOOD VIDEOS: Why Copper River King Salmon Is So Expensive | So Expensive Food | Business Insider https://youtu.be/loQWJaa1_hM Why Real Dijon Mustard Is So Expensive | So Expensive Food | Business Insider https://youtu.be/4nVOhHo0puE Why Miyazaki Mangoes Are So Expensive | So Expensive Food | Business Insider https://youtu.be/MRyWyWIWhrc ------------------------------------------------------ #Matcha #Japan #Businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 Why Ceremonial-Grade Matcha Is So Expensive | So Expensive | Business Insider