Why I dropped my biggest sponsor (Wild deodorant)

leena norms July 28, 2025
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leena norms

@leenanorms

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Want to unlearn your misconceptions, build a sustainable wardrobe, fill your life with gumption or never read a bad book EVER again? You're in the right place. JOIN THE GUMPTION CLUB: https://www.patreon.com/thegumptionclub IF NEWSLETTERS ARE YOUR THING, sign up to get a little letter in your inbox from me once in a while! As a thank you for signing up, you’ll get a FREE downloadable list of my best books of all time: https://leenanorms.substack.com/subscribe // COME AND HANG WITH ME IN BETWEEN UPLOADS // INSTAGRAM: http://instagram.com/leenanorms TWITTER: https://twitter.com/leenanorms

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Sorry lads, we have to break up. Alternative deodorant brands that care about sustainability and aren't owned by Unilever (BUT I haven't tried enough YET to recommend): AKT (owned by two west end performers) Fussy (fits in Wild cases) LUSH (it's called Aromaco - NO packaging at all) HAAN (refillable roll on antiperspirant) Make Waves (refillable stick antiperspirant) Nuud (the tubes are plastic and I am dubious about them BUT they also have sticks that come in cardboard) Upcircle (also a fan of their face cream, they reuse the jars) Ethique (I LOVE this brand but tragically they stopped selling in the UK - if you're in the US or NZ try them out! Or they're also stocked by 3rd parties, have a look where you live) Rollr (fancy!) A good video about b-corp certification on a large scale: https://youtu.be/E-lGHWFGjXA?si=3SEIF8XMob4Tv6Bo Sources and info to explore: https://www.ethicalconsumer.org/company-profile/unilever https://www.greenpeace.org.uk/resources/unilever-greenwash-investor-briefing/ https://www.hrgrapevine.com/us/content/article/2024-04-24-environmental-groups-call-shame-on-unilever-as-firm-drops-esg-pledges https://friendsoftheearth.uk/nature/holding-unilever-responsible-its-conflict-palm-oil https://www.theguardian.com/business/2025/apr/01/wild-co-founders-sale-of-natural-deodorant-maker-unilever https://www.theguardian.com/environment/article/2024/jun/26/plastics-companies-blocking-mitigation-efforts https://www.theguardian.com/business/2024/apr/19/unilever-to-scale-back-environmental-and-social-pledges https://www.theguardian.com/business/2023/jul/03/unilever-named-international-sponsor-of-war-by-ukraine /// SUPPORT /// JOIN THE GUMPTION CLUB: https://www.patreon.com/thegumptionclub/ Being in the club means you get: • A free weekly podcast • Access to a secret DISCORD and Facebook group • Exclusive poetry and playlists made by me • Secret videos and digital downloads available to Gumption Club members only • AND you get access to all of my YouTube videos before anyone else sees them! (Quick tip for Apple device users: due to Patreon's arrangement with Apple being weird, it's actually more expensive to sign up to become a Gumption Club member via the Patreon app on an Apple device. If you are on an Apple device I would advise joining via a web browser (just visit https://www.patreon.com/c/thegumptionclub/), not the app. However, once you’ve signed up and paid elsewhere, you can still use the app on Apple devices to access Patreon as normal - easy peasy!) CHANNEL MEMBERSHIP - for those lovely people who don't want to use Patreon and aren't bothered about the patreon perks, but who'd like to buy me a drink as a thank you for the free videos... https://www.youtube.com/channel/UCpqf-UHCeCSd0BqoxxrDv8g/join ORDER my book ‘HALF-ARSE HUMAN’: https://leenanorms.com/halfarsehuman ORDER my poetry collection, 'BARGAIN BIN ROM-COM' https://linktr.ee/bargainbinromcom Nab yourself a POSITIVE PANIC PATCH: https://leenanorms.com/shop // COME AND HANG WITH ME IN BETWEEN UPLOADS // Listen to my podcast, NO BOOKS ON A DEAD PLANET: https://linktr.ee/nobooksonadeadplanet IF NEWSLETTERS ARE YOUR THING, sign up to get a little letter in your inbox from me once in a while! As a thank you for signing up, you’ll get a FREE downloadable list of my best books of all time: https://leenanorms.substack.com/subscribe INSTAGRAM: http://instagram.com/leenanorms TWITTER: https://twitter.com/leenanorms I use Octopus Energy which are a clean green sustainable energy company - if you're in the UK and are curious, here are the two videos I talk about them in: https://youtu.be/O0TR7RvVRlI and https://youtu.be/IEqf94lb44U And here's my referral link if you'd like to get £50 off (I get £50 off too, woo!) https://share.octopus.energy/fun-hawk-883 All music used is licensed through Epidemic Sound - I've been using them for years and hand-on-heart it's really fab. You get unlimited use of their music per month for a pretty bargain fee. Here's my referral link (if you sign up through it I get a free month): https://www.epidemicsound.com/referral/1b1yhj/ If you're a company that makes plastic-free products, pays their tax and doesn't exploit people, I'd love to hear from you if you'd like to sponsor the channel: [email protected]

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