Why most people are only giving 70%—and what happens at 100% | John Amaechi for Big Think+

Video Description

“The voice in your head is not you. You are listening to that voice. It’s a heckler, trying to make you feel bad.” You can purchase John Amaechi's book, The Promises of Giants, here ► https://amzn.to/4kgPwbY Subscribe to Big Think on YouTube ► https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg?sub_confirmation=1 Up next, The smartest people have mastered these 6 core skills ► https://www.youtube.com/watch?v=32z8Ax1j-Q4 John Amaechi knows what it takes to go from overlooked to unstoppable. The NBA veteran and psychologist reveals the mindset behind his success—how mastering the mundane, handling setbacks, and focusing on small, deliberate actions led him to achieve the extraordinary. Success isn’t about talent—it’s about paying the FEE: Focus, Effort, Execution. 0:00 A high performance mindset 1:20 How to achieve remarkable things 2:27 A psychologist first 3:04 What do I need to do today? 3:49 The FEE model 6:24 Get dunked on 7:29 A heckler in your head Read the video transcript ► https://bigthink.com/series/legends/john-amaechi/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive content, early, ad-free access to new releases, and more. https://www.youtube.com/@bigthink/membership/ ►Get Big Think+ for Business Engage learners like never before with high-impact video microlearning from the biggest thinkers in the world. https://bigthink.com/plus/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- About John Amaechi: John Amaechi OBE is a world-renowned organizational psychologist, bestselling author, and Professor of Leadership at the University of Exeter Business School. As the founder of APS Intelligence Ltd., John leads a global team that transforms leaders and cultures by combining cutting-edge behavioral science with psychological insight. His bespoke programs aren’t about quick fixes—they drive sustainable growth, ethical leadership, and organizational well-being. From his roots in Stockport, near Manchester, to becoming the first Briton to play professional basketball in the NBA, John’s personal journey exemplifies resilience and ambition. Inspired by his mother’s words—“The most unlikely of people in the most improbable of circumstances can become extraordinary”—John has spent his career challenging expectations and helping others unlock their potential. An adviser to FTSE 100 boards, a LinkedIn Top Voice, and the recipient of the Sport Industry Integrity and Impact Award, John is recognized as one of the most influential voices in leadership and organizational culture. His bestselling book, The Promises of Giants, inspires leaders worldwide to embrace authenticity, drive ethical change, and create lasting legacies.