Why Smart People Struggle With Marketing - And How To Fix It
Tiago Forte
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Building a Second Brain is the proven method to organize your digital life and unlock your creative potential. We're on a mission to help you increase your productivity, and lead a more fulfilling life with more ease and less stress. 🧠 HOW YOU CAN BUILD YOUR SECOND BRAIN Order the book: https://www.buildingasecondbrain.com/book Take the course: https://www.buildingasecondbrain.com/foundation 🤓 TEST YOUR PRODUCTIVITY POTENTIAL If you had a Second Brain, how much more organized, effective, calm, and creative could you be? Take our quiz & find out: https://fortelabs.com/productivity-potential 📬 JOIN THE FORTE LABS NEWSLETTER Level up your productivity and life with new essays, videos, event invites, and other resources every Tuesday. Join 100k subscribers exploring the frontier of modern work, experimenting with new ways of doing more with less, and discovering what it means to fulfill our human potential. Subscribe here: https://fortelabs.com/subscribe
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I’ve teamed up with my marketing advisor, Billy Broas, to co-author a much-needed book, sharing the simple marketing principles that transformed my business from a side project into a seven-figure education company. In this video, we'll give you a sneak peek. If you want to move beyond the endless tactics and hacks, understand your customers like never before, and win them over without hype or hard-selling, this is for you. Get your copy of Simple Marketing for Smart People: https://www.amazon.com/gp/product/B0D66H733H/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8&psc=1 CHAPTERS: 00:00 - 00:54 Intro 00:54 - 1:37 How Tiago and Billy met 1:37 - 3:27 Who the book is for 3:27 - 4:27 Billy's story 4:27 - 8:35 Marketing is not deception 8:35 - 11:11 Pitfalls of a smart person 11:11 - 21:03 Beliefs and marketing 21:03 - 26:24 How to identify current beliefs 26:24 - 32:06 How to change beliefs 32:06 - 33:45 One single message 33:45 - 34:24 Who the book is NOT for 34:24 - 35:16 Marketing is education 35:16 - 36:33 Conclusion 36:33 - 36:47 Blooper ----------------------- 💌 Join our weekly newsletter for more productivity tips and resources https://fortelabs.com/subscribe/ 📚ORDER MY BEST-SELLING BOOKS 🧠 Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential: [https://www.buildingasecondbrain.com/book](https://www.buildingasecondbrain.com/book#order-now) 📂The PARA Method: Simplify, Organize, and Master Your Digital Life: https://www.buildingasecondbrain.com/para 👩🎓 TAKE MY SELF-PACED COURSES 1️⃣ Pillars of Productivity: https://www.buildingasecondbrain.com/pop 2️⃣ BASB Foundation: https://www.buildingasecondbrain.com/foundation 🤓 TEST YOUR PRODUCTIVITY POTENTIAL Take our Productivity Pulse Check to evaluate your daily habits and find out where you can make improvements. Take the quiz now: https://fortelabs.typeform.com/pulsecheck?utm_source=youtube 👋 CONNECT WITH ME 📬 My weekly newsletter: https://fortelabs.com/subscribe 👩💻 LinkedIn: https://www.linkedin.com/in/tiagoforte/ 🌐 My website: https://www.buildingasecondbrain.com/ 💌 My blog: https://fortelabs.com/blog/ 🐦⬛ X: http://x.com/fortelabs 🟦 Facebook: https://www.facebook.com/fortelabs 🤳Instagram: https://www.instagram.com/fortelabsco/
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