Broke to Billionaire: How to Turn a Side Hustle Into Your Salary | Allison Ellsworth

BigDeal by Codie Sanchez September 24, 2025
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BigDeal by Codie Sanchez

@podcastbigdeal

About

83% of our viewers aren’t subscribed -- please double check you're subbed, thank you! All signal. No noise. Subscribe to BigDeal for the no-nonsense playbook real entrepreneurs use to build wealth, create movements, and change the world. BigDeal by Codie Sanchez explores the real stories and hard-won lessons of entrepreneurs, builders, and creators. A founder and CEO herself, host Codie Sanchez draws on her experience as an award-winning journalist and best-selling author to lead conversations that celebrate the highs and humanize the lows of the founder’s journey. From the tales to the tactics, and from the hustles to the hacks, BigDeal fuses together the best of story-hour and shoptalk to explore, learn and entertain. Chat with my brand new Codie AI: https://www.codie.chat/ Need funding? Shop and compare lenders in minutes + get up to $2M—with no credit hit for exploring your options. Start here → https://sofi.com/codie *affiliate link

Video Description

Main Street Over Wall Street is where the real deals get done. Join top investors, founders, and operators for three days of powerful connection, sharp strategy, and big opportunities — live in Austin, Nov 2–4. https://contrarianthinking.biz/msows-bigdeal Thanks to SoFi for sponsoring this episode! Need funding? Shop and compare providers in minutes + get up to $2M—with no credit hit for exploring your options. Start here → https://sofi.com/codie Join me as I sit down with Allison Ellsworth, the co-founder of Poppi, who built a billion-dollar soda company from scratch. Allison shares her incredible journey from working in oil and gas to landing a life-changing deal on Shark Tank. Discover her secrets to successful branding, attracting celebrity partnerships, and navigating a multi-billion dollar acquisition by Pepsi. We dive deep into the challenges she faced, the pivotal moments, and her invaluable advice for aspiring entrepreneurs. Don't miss her insights on how to pitch investors and build a thriving community around your brand. If you’ve ever wanted to launch a brand, today’s episode is for you. 00:00:00 Introduction 00:03:37 From Oil and Gas to Beverage Industry 00:06:19 Health Issues and the Birth of Poppy 00:08:44 Navigating Early Challenges and Going Digital 00:14:28 Building a Billion Dollar Brand 00:15:54 The Importance of Team and Culture 00:23:40 Personal Life and Business Balance 00:30:27 Celebrity Endorsements and Marketing Strategies 00:35:10 The Road to Acquisition by Pepsi 00:36:53 The Right Time for Acquisition 00:37:28 Building Relationships for Success 00:38:06 Challenges as a Female CEO 00:39:51 Handling Disrespect and Conflict 00:40:44 The Importance of a Business Coach 00:47:17 Balancing Passion and Profit 00:50:06 Letting Go of Control 00:51:26 Hiring and Culture Fit 00:56:22 Brand Building and Community 01:08:38 Inspiring the Next Generation ___________ *MORE FROM BIGDEAL* 🎥 YouTube: https://www.youtube.com/@PodcastBigDeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod *MORE FROM CODIE SANCHEZ* 🎥 YouTube: https://www.youtube.com/@CodieSanchezCT 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez *OTHER THINGS WE DO* 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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