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*Get Kyle's Top 1% ChatGPT Marketing Stack (free):* https://clickhubspot.com/rge Ep. 374 Is ChatGPT the most impactful tool in the marketer’s tech stack? Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating differentiated product positioning, and optimizing growth experiments to make better business decisions. Mentions Kyle Poyar ⁠https://www.linkedin.com/in/kyle-poyar⁠ Growth Unhinged ⁠https://www.growthunhinged.com ChatGPT ⁠https://chatgpt.com Clay ⁠https://www.clay.com Lovable ⁠https://lovable.dev Jellyfish ⁠https://jellyfish.co Timestamps 00:00 Top 1% ChatGPT Marketing Tips 03:50 AI Predicts Buyer Intent 08:05 Modernizing Your Data Stack 09:55 AI Deep Research Mode Explained 15:42 Cybersecurity Messaging Made Simple 17:02 AI Accelerates Domain Expertise 22:53 Authenticity Over AI Content 25:07 Content Creation with Transcripts 28:13 Optimizing AI for Conversational Search 30:15 Targeting Niche SEO Strategies 33:25 ChatGPT Analyzes Marketing Data Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.