Dreamville's Ibrahim Hamad on managing J.Cole + taking the brand beyond music | IDEA GENERATION Ep.2

Video Description

Turn your ideas into a reality with Shopify: https://bit.ly/3ieAQfX Timestamps 00:00 - Intro 01:20 - Childhood + Introduction to Rap 04:10 - College Years 05:06 - Meeting J Cole 07:30 - Building A Fanbase 10:10 - Bigger Ambitions 11:10 - Getting Signed 12:40 - Conceptualizing Dreamville 13:37 - Being Signed + Working with Jay Z 15:18 - The First Breakthrough Record 16:19 - Battling Criticism + Social Media 17:20 - Making Born Sinner 18:06 - Leveling Up 18:56 - the BET Awards + staying true to yourself 21:08 - Making Forrest Hill Drive 23:09 - Dreamville’s Rise + Mission 24:18 - 4 Your Eyez Only + KOD 25:25 - Being A Manager and Label Head 28:10 - Dreamville Fest 29:13 - The Dreamers Session + Revenge of the Dreamers III 30:12 - Plaques 30:50 - Looking Ahead Manager and music executive Ibrahim Hamad takes us on his long journey from meeting a then-unknown rapper named J.Cole in college to becoming his manager to helping him build a label, a festival and a media company as partners. Modest and soft spoken, for Cole's entire career Hamad has balanced friendship and business, acting as a sounding board, idea man, and relentless executor. And he learned how to do it all while on the job. In this episode he explains how he gets the best out of J.Cole, the pressure he puts on himself, and his vision for the future of Dreamville. Subscribe to IDEA GENERATION: https://www.youtube.com/channel/UCSwK... Check out more from IDEA GENERATION here: https://www.instagram.com/ideagenerat... https://twitter.com/ideageneration Sign up for our IDEA GENERATION newsletter: https://www.ideageneration.com/community https://www.facebook.com/Idea-Generat... Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://bit.ly/3ieAQfX Learn how to start your own brand with Shopify: https://www.shopify.com/learn Check out more from Shopify here: https://twitter.com/Shopify https://www.instagram.com/shopify/ https://www.facebook.com/shopify/ #dreamville #ibrahimhamad #jcole