From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com

Edward Sturm October 14, 2025
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Edward Sturm

@buildinpublic

About

SEO, digital marketing, organic social media marketing, growth hacks, and founder stories. Everything I'm doing to grow my companies and all the secrets I'm learning. My background: - Early viral video creator on YouTube (across other accounts). - Co-founder of first play-to-earn game, also named top blockchain game in 2018 and 2019. - Ran biggest blockchain meetup in world. - SEO consulting for Microsoft, Procter & Gamble, ADP, Time Inc., others. - Monthly in-person digital marketing class with 70-100 attendees per class. - Co-founder of remote communication tool with over one million users. - Innovation consultant to ForbesLive. - 400+ million views with viral videos and images. - Media appearances including 20/20, Good Morning America, The Today Show, Forbes, The Huffington Post, The Verge, The Daily Mail, and Ahrefs Blog. - Hundreds of thousands of organic followers across TikTok and Instagram.

Video Description

E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google’s Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was “real SEO” or just Google fixing its mistake. You’ll learn: - How HouseFresh rebuilt their traffic after the Helpful Content Update - The power of brand signals, UX, and off-site marketing - Why podcasts and YouTube appearances can supercharge your SEO - The truth about E-E-A-T and what actually matters in 2025 SEO - My personal take on the HouseFresh vs. Google debate Whether you’re an SEO, a digital marketer, or just trying to grow your site - this episode will inspire you not to give up and to keep building your brand. ⭐️ HouseFresh - https://housefresh.com/about/ ⭐️ Gisele Navarro’s LinkedIn breakdown - https://www.linkedin.com/feed/update/urn:li:activity:7381783915742674944?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7381783915742674944%2C7381803248032305153%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287381803248032305153%2Curn%3Ali%3Aactivity%3A7381783915742674944%29 ⭐️ The debate around HouseFresh’s recovery - https://x.com/ichbinGisele/status/1977130773762465904 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Rebounds and Recoveries 00:28 HouseFresh: A Case Study in SEO Challenges 00:55 The Impact of Google's Helpful Content Update 01:59 Strategies for SEO Recovery and Growth 06:36 The Debate: SEO vs. Algorithm Correction 09:20 Conclusion: Key Takeaways and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #helpfulcontentupdate #searchengineoptimization #contentmarketing

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