Pieter Levels’ Genius Programmatic SEO Strategy Explained

Edward Sturm October 12, 2025
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Edward Sturm

@buildinpublic

About

SEO, digital marketing, organic social media marketing, growth hacks, and founder stories. Everything I'm doing to grow my companies and all the secrets I'm learning. My background: - Early viral video creator on YouTube (across other accounts). - Co-founder of first play-to-earn game, also named top blockchain game in 2018 and 2019. - Ran biggest blockchain meetup in world. - SEO consulting for Microsoft, Procter & Gamble, ADP, Time Inc., others. - Monthly in-person digital marketing class with 70-100 attendees per class. - Co-founder of remote communication tool with over one million users. - Innovation consultant to ForbesLive. - 400+ million views with viral videos and images. - Media appearances including 20/20, Good Morning America, The Today Show, Forbes, The Huffington Post, The Verge, The Daily Mail, and Ahrefs Blog. - Hundreds of thousands of organic followers across TikTok and Instagram.

Video Description

E830: We break down Pieter Levels’ programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages waste crawl budget, bloat the site, and often end up damaging overall SEO performance. Pieter Levels took a completely different approach. His pages are unique, valuable, and directly useful for what people are searching for. We cover: - Why most programmatic SEO fails - The “usefulness” factor that makes Pieter’s pages rank - The connection between audience engagement, backlinks, and domain authority - How to scale programmatic SEO safely If you’re thinking about doing programmatic SEO yourself, start small, focus on value, and make sure you have engagement and links in place before scaling. Growing too quickly with weak pages can set you back much more than it helps. This discussion is a reminder of what makes search engine optimization interesting: when done thoughtfully, it scales useful content to meet real needs. ⭐️ The breakdown on 𝕏 - https://x.com/mehrab_build/status/1970446760305926423 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Programmatic SEO Issues 00:19 Pieter Levels' Successful Programmatic SEO 01:35 Understanding Programmatic SEO 02:34 Case Study: RemoteOK 04:07 Case Study: PhotoAI 05:48 Case Study: NomadList 06:29 Pieter Levels' Insights and Community Questions 08:08 Conclusion and Personal Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #programmaticseo #searchengineoptimization #indiehacking

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