How Louis Vuitton Hijacked F1?

Video Description

When Max Verstappen sprays that champagne on the podium and the trophy comes out of a custom Louis Vuitton trunk, you're not just watching Formula 1 — you're watching an LVMH ad. The green Rolex logo you’re used to? Replaced by TAG Heuer. Ferrari Trento? Out. Moët & Chandon is back. But how did Bernard Arnault, the mastermind behind LVMH, turned a French fashion empire into a global force that now owns the most glamorous parts of Formula One? From Louis Vuitton race sponsorships to custom podium bottles, this is the story of how luxury, fashion, and Formula 1 collided — and why it’s no accident that the richest man on earth is now shaping the future of motorsport. LVMH didn’t just buy ad space — they pretty much bought the entire Formula One. Welcome to the luxury era of Formula One. Welcome to the era of Bernard Arnault in sports.