It's Boring, But It Will Make Even Beginners More Money

BigDeal by Codie Sanchez • June 2, 2025

BigDeal by Codie Sanchez

About

83% of our viewers aren’t subscribed -- please double check you're subbed, thank you! All signal. No noise. Subscribe to BigDeal for the no-nonsense playbook real entrepreneurs use to build wealth, create movements, and change the world. BigDeal by Codie Sanchez explores the real stories and hard-won lessons of entrepreneurs, builders, and creators. A founder and CEO herself, host Codie Sanchez draws on her experience as an award-winning journalist and best-selling author to lead conversations that celebrate the highs and humanize the lows of the founder’s journey. From the tales to the tactics, and from the hustles to the hacks, BigDeal fuses together the best of story-hour and shoptalk to explore, learn and entertain. Chat with my brand new Codie AI: https://www.codie.chat/ Need funding? Shop and compare lenders in minutes + get up to $2M—with no credit hit for exploring your options. Start here → https://sofi.com/codie *affiliate link

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BigDeal by Codie Sanchez

Video Description

I say it all the time: building real wealth doesn’t require a flashy startup — it just takes one boring, cash-flowing business. Join me at Main Street Millionaire Live to get my exact playbook for finding, buying, and scaling a business. Stop wondering how ownership could change your life, and come find out: https://contrarianthinking.biz/MSML26_BDYT Codie discusses strategies for entrepreneurs to effectively sell to wealthy clients. She emphasizes the importance of understanding the wealthy consumer's mindset, the value of exclusivity, and the need to create high-value offerings that cater to their desires. She also introduces the 'Rich Desire Pyramid,' outlining the key motivations behind wealthy purchases, including status, convenience, exclusivity, privacy, and scarcity. Chapters 00:00 Introduction 00:27 Understanding the Wealthy: A Business Perspective 02:47 The Rich Desire Pyramid: What Wealthy Customers Want 06:06 Creating Value: Selling to the Rich 09:02 The Importance of Exclusivity and Scarcity 12:01 Engaging with Wealth: Learning from the Rich MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID?typeform-source=www.youtube.com Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u