The Alchemist Shares Incredible Studio Stories About Mobb Deep, Nas, & Swizz Beatz

IDEA GENERATION February 13, 2024
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IDEA GENERATION

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Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride. Welcome to IDEA GENERATION.

Video Description

In the first episode of Bonus Tracks, The Alchemist talks about his early work with Mobb Deep, how producers are like salesmen, and the importance of presentation when trying to sell a beat... including a hilarious story involving Nas and Swizz Beatz. Bonus Tracks is a new series where we highlight the best stories that didn't make it into the final cut of our original interviews. You can watch our full interview with The Alchemist here: https://youtu.be/OTGheE1muVI

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