Why McDonald’s Is Green in Europe but Red in the US

Video Description

There was a time when McDonald's restaurants all over the globe basically looked the same. And when you saw the huge red and yellow M logo you always knew what to expect. Today the situation is different: In Europe McDonald's buildings look like cafes today - no longer like fast food restaurants. And the company also changed its brand design in many countries: Instead of red and yellow McDonald's today is brown and green. But why? And why is it still red in the USA? A film by Matthias Schwarzer. -------------------------------- Sources for the video: Here is proof that McDonald's in Europe is actually green: https://www.patreon.com/posts/mcdonalds-really-110395670 Study about the colour red: https://www.sciencedaily.com/releases/2011/06/110602122349.htm Study about how the brain processes shape and colour: https://www.sciencedaily.com/releases/2013/12/131219102759.htm How the colour red influences our behaviour (Scientific American): https://www.scientificamerican.com/article/how-the-color-red-influences-our-behavior/ How the colour red warps the mind (BBC): https://www.bbc.com/future/article/20140827-how-the-colour-red-warps-the-mind Why all the food signs are red (Business Insider): https://www.businessinsider.com/why-are-fast-food-signs-red-2015-9?amp U.S. is top contributor to plastic waste, report shows (Washington Post): https://www.washingtonpost.com/climate-environment/2021/12/01/plastic-waste-ocean-us/ More Europeans are taking climate change seriously. In the U.S., not so much. (NBC News): https://www.nbcnews.com/science/environment/europeans-are-taking-climate-change-seriously-us-not-much-rcna1990 -------------------------------- Did you like this video? Support my work on Patreon: http://patreon.com/MatthiasSchwarzerEnglish Or become a channel member on YouTube! -------------------------------- ▪️INSTAGRAM: http://instagram.com/MatthiasSchwarzer ▪️FACEBOOK: http://facebook.com/MatthiasSchwarzerTravelVlogs ▪️TIKTOK: https://www.tiktok.com/@matthiasschwarzerenglish ▪️CONTACT: [email protected] -------------------------------- Intro song: MÆT - Start Again Music: Epidemic sound #usa #mcdonalds #europe #fastfood #food