10 Years of Expert Cold Calling Advice in 31 Minutes (B2B Sales)

Video Description

▶Take our free tech sales course: http://higherlevels.com/free-training?via=youtube&el=hYjbrxLXJIU&htrafficsource=youtube-organic ▶Become a top 0.1% cold caller: http://higherlevels.com/cold-call-mastery?via=youtube&el=hYjbrxLXJIU&htrafficsource=youtube-organic ▶Break Into Tech Sales in 6 Weeks: http://higherlevels.com/ascension?via=youtube&el=hYjbrxLXJIU&htrafficsource=youtube-organic ▶SDR to AE Accelerator: http://higherlevels.com/sdr-accelerator?via=youtube&el=hYjbrxLXJIU&htrafficsource=youtube-organic --------------- ▶Connor's YouTube: https://www.youtube.com/@Connor-Murray 00:00 Introduction 1:53 Early Struggles of Cold Calling 8:27 Changes That Led to MASSIVE Results 12:40 What is a Value Statement? 17:22 Handling Common Objections 20:16 Overcoming Multiple Objections 24:24 How Top Performers Use This Framework 27:52 Advanced Cold Call Openers 10 years of cold calling advice from the #1 SDR at Oracle. Connor Murray is a 5x MVP at Oracle and has held nearly every sales position in the company. Cold Calling Masterclass for SDRs (2025): Real Talk with Oracle’s Top Trainer | Tech Sales Skills 📞 Cold calling still works—if you do it right. In this epic deep dive, we bring on Connor, former top-performing SDR and SDR Manager at Oracle, to teach the most battle-tested cold calling framework on the internet. Whether you’re a new Sales Development Representative (SDR), a struggling rep, or someone looking to sharpen your call game, this masterclass gives you a repeatable system, not just scripts. 🎯 You’ll learn: - Why most cold call training fails new SDRs - The 3-part “Value Statement” framework used by Oracle's top reps - How to open every call with confidence and control (yes, even “How are you”) - The psychology of tone, pacing, and downward inflection - Exact objection handling strategies (e.g. “We already use a competitor”) - How to scale from 25 to 100+ quality calls/day - The difference between average SDRs and reps who promote FAST 💡 “If you don’t ask for the meeting, your chances are 0%. Period.” — Connor 🔥 BONUS: Connor breaks down the difference between robotic scripts and agile frameworks, and how elite SDRs evolve their delivery for higher close rates and AE-level confidence. 📥 Connor is now part of the Higher Levels team, coaching inside the SDR Accelerator. Access his frameworks, live coaching, and templates: http://higherlevels.com/sdr-accelerator?via=youtube&el=hYjbrxLXJIU&htrafficsource=youtube-organic #techsales #B2BSales #SaaSSales #SDRJobs #BDRJobs