Copy This Ad Creative Style, It'll Blow Up Your Business

Sam Piliero October 19, 2025
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Sam Piliero

@sampiliero

About

I help eCommerce founders scale profitably through Facebook Ads and Google Ads. I’ve spent the last decade obsessing over media buying, growth strategy, and operational efficiency. Today, my agency manages over $10M in ad spend and drives results for 100+ DTC brands, including household names and breakout startups. On this channel, I share proven ad strategies, growth frameworks, and behind-the-scenes breakdowns of campaigns that scale brands from $1M to $10M+ in revenue. I go deep on tactics (media buying, funnels, creative), but never lose sight of the bigger picture (profit, ops, retention). If you’re serious about scaling this may be a place for you.

Video Description

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l101 Join my Skool community: https://www.skool.com/facebook Get my complete guide on how to setup and optimize your ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l101 If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l101 All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l101 My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l101 Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l101 Connect on Instagram: https://www.instagram.com/sampiliero/ Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l101 ---------------------------------------- In this video I break down the exact style I use to create bold, high-converting Facebook ad creative that actually works. If you’re stuck trying to figure out what kind of ad creative grabs attention, this video will help you model ad creatives that are proven to convert. Whether you’re launching your first fb ad creative or scaling your Facebook ads, this method is tailored for explosive growth. I’ll show you what makes a Facebook ads creative stand out, my go-to Facebook ads strategy, and how I test Facebook ad creatives for performance. You’ll also get a deep dive into how to design meta ads that convert and grab attention fast. I focus on creative Facebook ads that align with high-performing campaigns and explore why Facebook ads for ecommerce need a different approach. You’ll learn the steps for Facebook ads creative testing and my personal workflow on how to run Facebook ads like a pro. Whether you're new to Facebook advertising or need better Facebook ads targeting, this guide is built to help. Perfect for anyone running Facebook ads for Shopify, diving into ecommerce Facebook ads, or launching a new ecommerce brand with paid traffic. We’ll cover the exact format I use in my Facebook ads ecommerce campaigns and how to craft scroll-stopping creatives for Facebook ads Shopify. If you want your Shopify Facebook ads to dominate in Facebook ads 2024, don’t miss this breakdown.

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