The Only Facebook Ads Video You Will Ever Need
Sam Piliero
@sampilieroAbout
I help eCommerce founders scale profitably through Facebook Ads and Google Ads. I’ve spent the last decade obsessing over media buying, growth strategy, and operational efficiency. Today, my agency manages over $10M in ad spend and drives results for 100+ DTC brands, including household names and breakout startups. On this channel, I share proven ad strategies, growth frameworks, and behind-the-scenes breakdowns of campaigns that scale brands from $1M to $10M+ in revenue. I go deep on tactics (media buying, funnels, creative), but never lose sight of the bigger picture (profit, ops, retention). If you’re serious about scaling this may be a place for you.
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Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l78 Join my Skool community: https://www.skool.com/facebook If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l78 All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l78 My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l78 Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l78 Connect on Instagram: https://www.instagram.com/sampiliero/ Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l78 ---------------------------------------- I’ve put together everything you need to know about Facebook ads in one place. Whether you’re looking for a Facebook ads tutorial, want to understand Facebook ads for beginners, or need help learning how to run Facebook ads, this is the only video you’ll need. I break down how to create Facebook ads, share my top Facebook ads strategy, and walk you through how to setup Facebook ads step by step. This video works as a complete Facebook ads course—perfect if you're new to Facebook advertising or want to improve your Facebook ads targeting. You’ll also learn the exact Facebook ads setup process that works today in the world of meta ads. If you’ve been wondering how to make Facebook ads, how to use Facebook ads, or what it takes to succeed with FB ads, I cover it all. I’ll show you my proven Facebook ads testing methods and explain the best Facebook ads campaign structure for maximum results. You’ll see real examples of a high-performing Facebook ads campaign and how to navigate the Facebook ads manager like a pro. Mastering Facebook marketing starts here. If you're serious about running a profitable Facebook ad campaign, this guide is what you need. Let’s dominate Facebook together. #facebookads #facebookadvertising #facebookadstutorial
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