Eastern & Western Design: How Culture Rewires The Brain
Design Theory
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Design Theory explores how design shapes our culture and our behaviors. Design Theory is run by John Mauriello. He is a creative director, industrial designer, and a former Adjunct Professor at California College of the Arts. He has done design work for some of the biggest brands in the world.
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Go to https://ground.news/designtheory to know where your news is coming from. Sign up or subscribe before Oct 15, 2023 for 30% off unlimited access. Become a patron of my channel: https://www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail These were the two main sources I used when researching this video (I also referenced several other studies, however): "The Weirdest People in the World" by Joseph Henrich: https://amzn.to/46g5AEt "The Geography of Thought" by Richard Nisbett: https://amzn.to/3Fn7ast Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO Join my discord channel: https://discord.gg/hFw55nh Follow me on Twitter: https://twitter.com/john_mauriello Follow my Instagram: https://www.instagram.com/mauriellodesign/ Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn/ Culture completely changes the way our brains process information. And because of that, various cultures design things very differently. Big shout out to Marc Levinson for reading over my script and giving feedback on it! All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Time stamps: 0:00 Intro 1:32 Japanese Joinery 3:18 Culture Changes The Way Your Brain Processes Information 4:34 Ground News 5:49 Differences In Visual Processing Between East & West 8:25 East & West Is Only Telling A Small Part of the Story 9:11 Being Born in A Culture Is Like Wearing Pink Glasses 10:45 Why Is Western Culture & Design Like That? 17:40 Why is Eastern Culture & Design Like That? 21:25 How Geography Changes Culture & Design 22:46 How Language Changes Culture & Design 26:54 How Culture Informs Design PROCESS 31:35 Is A Singular Design Vision Really Necessary? 33:47 Copying 34:55 What Should You DO?
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