Why Some Designs Are Impossible to Improve: Quintessence

Video Description

💻 Thanks to Opera for sponsoring this video! Get a browser that’s literally better at everything, download Opera today: https://opr.as/Opera-browser-designtheory Become a patron of my channel: https://www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO Join my discord channel: https://discord.gg/hFw55nh Follow me on Twitter: https://twitter.com/john_mauriello Follow my Instagram: https://www.instagram.com/mauriellodesign/ Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn/ All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Edited by Brad Heath: https://bradleyheath.com/ Check out Technology Connections, the guy who reviewed the toaster: https://youtu.be/1OfxlSG6q5Y?si=wxRrh9ScQ8q3k4vA Check out TFLClassics, they do cool stuff with their Model T (and other cars): https://youtu.be/3FMNUpFhsz4?si=UDj4VFm7_0N1aySs Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on? Time stamps: 0:00 Intro to Quintessential Design 2:49 Paperclips & Manufacturing Process 3:46 Maglite: Intellectual Property, Patents, & Legal Strategies 4:55 Opera 5:56 Maglite part 2 8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard 12:20 Designs that Change Culture: Model T 21:49 Indispensable Addictions 30:28 The Fifth Element Works Cited: https://text.is/0K1Z