Why Some Things Just Look Beautiful

Design Theory August 28, 2025
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Design Theory

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Design Theory explores how design shapes our culture and our behaviors. Design Theory is run by John Mauriello. He is a creative director, industrial designer, and a former University adjunct professor. He has done design work for some of the biggest brands in the world.

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Download AnyDesk for free today using my link: https://Anydesk.com/DesignTheory BECOME A PATRON: https://www.patreon.com/JohnMauriello Sign up to learn more about the design/creativity book that we're going to publish: https://www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS: DISCORD: https://discord.gg/hFw55nh TWITTER: https://twitter.com/john_mauriello IG: https://www.instagram.com/mauriellodesign/ LINKEDIN: https://www.linkedin.com/in/mauriellojohn/ All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts. Why do so many brilliant artists, desigers, and creative people burn out? In this video, we explore the ways that creative success can slowly destroy the very people we celebrate. 0:00 Intro 1:20 Optical Illusions 2:21 Line of Beauty (is it REALLY the most beautiful?) 6:01 AnyDesk Sponsorship 7:10 Centrality 8:35 Composition and Context 12:24 Universal Beauty and Symmetry 15:50 Golden Ratio