Everything Valuable is Just a Cultural Lie

Design Theory April 10, 2025
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Design Theory

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Design Theory explores how design shapes our culture and our behaviors. Design Theory is run by John Mauriello. He is a creative director, industrial designer, and a former University adjunct professor. He has done design work for some of the biggest brands in the world.

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Start using Framer for FREE. Use code DESIGNTHEORY to get 25% off for 3 months with extra features: https://framer.1stcollab.com/design.theory_2 BECOME A PATRON: https://www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS: DISCORD: https://discord.gg/hFw55nh TWITTER: https://twitter.com/john_mauriello IG: https://www.instagram.com/mauriellodesign/ LINKEDIN: https://www.linkedin.com/in/mauriellojohn/ Here's the website my friend Marc Levinson and I built with Framer. Go check out his consulting business: https://www.spacegarage.tech/ All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. This video is about why people spend thousands, or even millions on priceless products. 0:00 Value and Cultural Context 2:31 Making Iron More Valuable than Gold 3:37 Expensive Fruit 5:09 Cheetozard Part 1 5:32 Framer 7:10 Cheetozard and Internet Madness 9:30 Comedian 11:48 Niche Subcultures and Value 17:00 Personal Meaning, Value and Connection

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