Noise Founder On Building A Bootstrapped Startup, IPO & Future Of Technology | FO 150 | Raj Shamani

Raj Shamani December 20, 2023
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Raj Shamani

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The next 10 years is going to be The Golden Age for India filled with infinite once-in-a-lifetime opportunities, but if you don't prepare and grow yourself to win these opportunities then you won't be able to achieve your 'Indian Dream'. And we won't let that happen, this channel is about helping you grow and win in life. Hi! I am Raj Shamani and I believe in 'figuring out' how to grow every day so that we can live and love better. Our Purpose for this channel is to become one of the most authoritative and informative guides to what is happening in business, relationships, politics, health, science and entertainment. Mission of our podcast "Figuring Out: The Indian Dream': is to help every Indian achieve their 'Indian Dream'. If you subscribe and follow us, we promise that every day we will bring top leaders and ideas from around the world to teach you to get a slight edge in your life.

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Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 -------------- Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: https://hi.switchy.io/BlankoxRaj -------------- Subscribe To Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips https://www.youtube.com/@RajShamani.Shorts ------------- In today’s episode of Figuring Out, we have the founder of Noise, Gaurav Khatri in conversation with Raj Shamani. He is a brilliant entrepreneur who is passionate about futuristic and purpose driven technology. With his ideation, strategies and constant innovative ideas, Noise is today India’s no. 1 wearable brand. In this episode we talked about how Noise went from getting a 1000 mobile case orders to making a revenue of more than 2000 crores over the years. He shared some common mistakes most entrepreneurs make during the start of their entrepreneurship journey and how they save themselves from making those mistakes. He walked us through his journey of getting the first break-through with Noise and what really worked for him. He talked about his experience of meeting Virat Kohli the brand ambassador of Noise and why he is an extraordinary athlete. We also talked about influencer marketing and how they are selected by brands. We also discussed how Noise beat boAt and became the no.1 company in wearables in India. He shared his insights on some big things that are coming in the tech industry like rings who have access to the entire ecosystem in your house and many such innovations. At the end, we talked about predictive health, how and why consumption of smartwatches has increased in the last 3 years, what are some factors one should consider while buying smartwatches and many more topics like these. This episode will help you understand smartwatches and consumer psychology better. That’s it for today! Don’t forget to subscribe to our channel if you haven’t already, because we come up with new episodes every Wednesday and Saturday. Follow Gaurav Khatri Here: https://x.com/itsgauravkhatri?s=20 Follow Noise Here: https://x.com/gonoise?s=20 ------------- 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ --------------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL ------------------ Timestamps: 00:00 - Intro 02:09 - How did he start Noise? 10:05 - Revenue of Noise 12:29 - His reaction on Virat Kohli wearing Whoop 15:13 - Why brands take celebrities for marketing 18:40 - Why Noise made Virat Kohli their brand ambassador? 21:25 - Influencer marketing 24:36 - Noise Vs boAt 29:28 - Consider this before buying a smartwatch 33:31 - Role of tech in healthy lifestyle 36:10 - Future of tech products 42:02 - Insights about Indian consumers 48:22 - Successful bootstrapped businesses 50:44 - Is India still dependent on other countries? 52:07 - Why Noise is better than other brands? 53:44 - Is Noise launching an IPO? 55:28 - Conclusion ------------ About Raj Shamani Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space. To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani https://www.instagram.com/rajshamani/ Twitter @RajShamani https://twitter.com/rajshamani Facebook @ShamaniRaj https://www.facebook.com/shamaniraj LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/ • • • #Podcast #FiguringOut #RajShamani About Figuring Out Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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